533: It's Not the Product, It's the Person - This American Life
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00:00 00:00 Transcript Share This American Life Life Partners How to Listen Episodes Recommended About Overview Staff Announcements Fellowships Jobs Music Make Radio On The Road FAQ Submissions Merch Contact Us Our Other Shows Merch Follow Us Life Partners Subscribe to our newsletter Full episode Toggle Audio and Transcript Sync Transcript | Episode #533 | September 5, 2014 533: It's Not the Product, It's the Person Note: This American Life is produced for the ear and designed to be heard.
00:00 00:00 文字记录 分享此 美国生活 生活伙伴 如何收听 剧集 推荐 关于 概述 员工公告 奖学金 工作 音乐 在路上制作电台 常见问题解答 提交 商品 联系我们 我们的其他节目 商品 关注我们 生活伙伴 订阅我们的时事通讯 整集 切换音频和文字记录同步 文字记录 | 内容第 533 集 | 2014 年 9 月 5 日 533：这不是产品，而是人 注：《This American Life》是为耳朵而生，旨在让人们听到。
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如果可以的话，我们强烈建议您收听音频，其中包括页面上没有的情感和重点。
Transcripts are generated using a combination of speech recognition software and human transcribers, and may contain errors.
文字记录是使用语音识别软件和人工转录员结合生成的，可能包含错误。
Please check the corresponding audio before quoting in print.
请在印刷版引用前检查相应的音频。
Prologue Ira Glass OK, so let's start today with this video.
序言 Ira Glass 好的，让我们今天从这段视频开始吧。
This woman posted it on Facebook, saying that these girls, little girls, walked up to her on the street, and after talking to them for a while, she just knew she had to record them.
这位女士在脸书上发帖称，这些女孩，小女孩，在街上向她走来，和她们交谈了一会后，她就知道必须把她们录下来。
Zoe Chace, one of the reporters at NPR's Planet Money , saw the video online, and she's the one you showed it to me.
佐伊·查斯 (Zoe Chace) 是 NPR 旗下 Planet Money 的记者之一，她在网上看到了这段视频，而她就是你向我展示的那个人。
OK, so there's two little girls.
好吧，有两个小女孩。
They look to be about 10, 11-ish.
他们看起来大约10、11岁左右。
They're in a parking lot, and the video opens, you don't see anybody, and then they run into the video, and they're right up in your face.
他们在停车场，视频打开，你看不到任何人，然后他们跑到视频中，就在你面前。
And they are super cute.
而且它们非常可爱。
I'm fine.
我很好。
How are you?
你好吗？
Asia Newson I'm fine, too.
阿莎·纽森 我也很好。
My name is Asia Newson.
我叫阿莎·纽森。
The name of my company is called--
我公司的名字叫——
(TOGETHER) Super Business Girl.
（一起）超级商业女孩。
Our mission is to recognize the true potential in every child--
我们的使命是认识到每个孩子的真正潜力——
And to develop intrinsic security that makes optimum use of their individualized talent.
并发展内在的安全感，充分利用他们的个性化才能。
Yeah.
是的。
Ira Glass Pause it for a second.
艾拉·格拉斯 暂停一下。
So the girl who's talking right now, she's wearing big black glasses, but do they have--
所以现在说话的那个女孩，她戴着大大的黑眼镜，但是他们有——
Those are not real glasses.
这些不是真正的眼镜。
That's just part of her thing.
这只是她事情的一部分。
And she has this little gap between her teeth that she puts right up into the camera and grins at it.
她的牙齿之间有一个小缝隙，她把它放在镜头前并对它微笑。
Yeah.
是的。
So let me break it down on an immensely biological basis.
让我从生物学的角度来分析一下。
This awesome trainee right here is learning how to become a entrepreneur, how to make their own money and buy the things that they would need in their life.
这位出色的实习生正在学习如何成为一名企业家，如何自己赚钱并购买生活中需要的东西。
OK, so here she's gesturing at the other girl, the trainee, who's selling candles.
好吧，她在这里指着另一个卖蜡烛的女孩，即实习生。
Today I am selling some of my awesome candles, 'cause I'm raising money to buy my own school clothes and school supplies for the upcoming school year.
今天我要出售一些很棒的蜡烛，因为我正在筹集资金为即将到来的学年购买自己的校服和学习用品。
Now I'm going to do a rap for you.
现在我要为你唱一首说唱。
OK, now-- It's a lot of rhythm, see?
好吧，现在——这有很多节奏，看到了吗？
Super Business Girl, Girl, Girl--
超级商界少女少女少女——
(TOGETHER) Girl, Girl, Girl, Girl.
（一起）女孩，女孩，女孩，女孩。
Super Business Girl, Girl, Girl, Girl, Girl, Girl, Girl.
超级商业女孩，女孩，女孩，女孩，女孩，女孩，女孩。
Super Business Girl, Girl, Girl--
超级商界少女少女少女——
It gets in your head, actually, just the words "Super Business Girl, Girl, Girl, Girl." Like it gets in your head.
实际上，它会进入你的脑海，只是“超级商业女孩，女孩，女孩，女孩”这几个字。就像它进入你的脑海一样。
It got into my head.
它进入了我的脑海。
And that is actually her company.
那实际上是她的公司。
Like, that is her branding.
就像，那是她的品牌。
That is her selling her company, is just repeating the name of it again and again.
那是她卖掉了她的公司，只是一遍又一遍地重复它的名字。
(TOGETHER) Girl, Girl, Girl, Girl, Girl, Girl.
（在一起）女孩，女孩，女孩，女孩，女孩，女孩。
Super Business Girl, Girl, Girl, Girl, Girl.
超级商业女孩，女孩，女孩，女孩，女孩。
So at this point in the video is when she actually really introduces the thing that she's selling, which is these candles that she makes.
因此，在视频的这一点上，她实际上真正介绍了她正在销售的东西，即她制作的这些蜡烛。
And she just sticks the candles right into the camera.
她只是将蜡烛直接插入相机。
She's like, "Smell 'em." That's it.
她就像是，“闻闻它们。”就是这样。
So when Zoe saw this video, she watched it over and over, totally charmed by this kid.
所以当佐伊看到这个视频时，她看了一遍又一遍，完全被这个孩子迷住了。
But also, as a business reporter, she had all kinds of questions.
但作为一名商业记者，她也有各种各样的问题。
Like who is she?
比如她是谁？
Was this real?
这是真的吗？
Is this, like, a one-off?
这是一次性的吗？
Does she do this all the time?
她经常这样做吗？
What is Super Business Girl?
什么是超级商界女强人？
Like, is that a thing?
就像，这是一件事吗？
So Zoe tracked her down.
于是佐伊找到了她。
Her name is Asia Newson.
她的名字叫阿莎·纽森。
She's 11.
她11岁了。
Super Business Girl is a thing.
超级商业女孩是一回事。
It's a website that sells candles.
这是一个销售蜡烛的网站。
Asia lives in West Detroit, but she happened to be coming to New York City to see her family that weekend, the one that Zoe called.
阿莎住在底特律西部，但那个周末她碰巧要来纽约看望佐伊打电话给她的家人。
And that also happens to be where Zoe lives.
那也恰好是佐伊住的地方。
And I asked Zoe to play me the tape of their encounter, because our program today is all about business and the kinds of people who decide to go into business, and the kinds of people who succeed in business.
我请佐伊给我播放他们相遇的录音带，因为我们今天的节目都是关于商业以及决定进入商业的人以及在商业上取得成功的人。
So we meet up on 125th Street in Harlem.
我们在哈莱姆区 125 街见面。
And basically as soon as we meet, she's-- she's with her dad, she's with her mom, she's with her cousin.
基本上我们一见面，她就和她爸爸在一起，她和她妈妈在一起，她和她表弟在一起。
And they just book it across the street to this deli.
他们只是在街对面的这家熟食店预订。
We're going to get our product.
我们将得到我们的产品。
I'm selling my lollipops.
我要卖我的棒棒糖。
And I'm also selling my candles.
我也卖我的蜡烛。
But first I'm getting my lollipops.
但首先我要拿到我的棒棒糖。
Now Asia usually sells candles back home in Detroit, but candles are heavy and hard to carry.
现在亚洲通常在底特律老家卖蜡烛，但蜡烛很重，很难携带。
So today in New York, they're going to sell lollipops.
今天在纽约，他们要卖棒棒糖。
She buys them for $0.25 per Blow Pop and sells them for $1.
她以每个 Blow Pop 0.25 美元的价格购买它们，并以 1 美元的价格出售。
It just-- it just makes sense to me.
这对我来说很有意义。
I won't have to spend so much on something, then I can sell it for more.
我不必花那么多钱买东西，然后我可以把它卖得更高。
300% profit.
300%的利润。
So that's her business model.
这就是她的商业模式。
And she is so full of confidence that she basically walks right out of the deli, turns to the group of guys that are just kind of hanging out outside on the street corner, and makes the pitch to them.
她非常自信，基本上直接走出熟食店，转向那些在街角闲逛的家伙，并向他们推销。
Excuse me, gentlemen.
对不起，先生们。
Hello, my name is Asia Newson.
你好，我叫阿莎·纽森。
I'm known as Detroit's youngest entrepreneur.
我被称为底特律最年轻的企业家。
And the name of my company is called Super Business Girl.
我的公司的名字叫超级商业女孩。
Today I'm selling lollipops because I'm raising money to buy my own school clothes--
今天我卖棒棒糖是因为我要筹钱买自己的校服——
Now of course, anybody who lives in a big city has been approached by kids-- you know, selling candy, asking for a couple bucks for it, saying it goes to their education or whatever.
当然，现在，任何住在大城市的人都会被孩子们接近——你知道，卖糖果，要几块钱，说这是为了他们的教育或其他什么。
And Zoe's been approached, and all these guys have probably been approached.
佐伊已经被接触过，所有这些人可能都已经被接触过。
Zoe says this just feels different.
佐伊说这感觉不一样。
The way that Asia sells it is way less a sort of charity move than this kind of opportunity.
亚洲的销售方式与其说是一种慈善举动，不如说是一种机会。
Like, here I am.
就像，我在这里。
I am very special.
我很特别。
You should pay attention to me.
你应该关注我。
I am giving you a chance to invest in my future.
我给你一个投资我的未来的机会。
And yeah, you can hear on the tapes, people are charmed.
是的，你可以从录音带中听到，人们被迷住了。
As Asia works her way down the street, going into crowded barbershops and hair salons, they are happy to give to her.
当阿莎沿着街道走来走去，走进拥挤的理发店和美发沙龙时，他们很乐意给她礼物。
Because you'll make a difference in my life.
因为你将会改变我的生活。
Thank you for listening to my presentation.
感谢您聆听我的演讲。
That was beautiful.
那真是太美了。
That was beautiful.
那真是太美了。
How much?
多少？
Well, I'm only asking for $1 investment, because you'll make a strong strong impact to my education.
好吧，我只要求 1 美元的投资，因为你会对我的教育产生巨大的影响。
[LAUGHS] You're beautiful, sugar.
[笑]你很漂亮，糖。
She's a sweetheart.
她是个甜心。
Thank you.
谢谢。
I hope you have an awesome day.
我希望你有美好的一天。
And I hope you have a blessed one as well, sweetie.
我希望你也有一个幸福的人，亲爱的。
I'm loving you!
我爱你！
[LAUGHS]
[笑]
Why'd you buy it?
你为什么买它？
Man Why did I buy it?
男人我为什么买它？
To support her.
去支持她。
Why?
为什么？
Man It's a good cause.
伙计，这是一个很好的理由。
She's just very outspoken, very outgoing.
她只是非常直言不讳，非常外向。
Good personality.
性格好。
The number-one thing is give energy.
第一件事是给予能量。
Two, speak very loud, be articulate, use hand gestures, and make eye contact.
第二，大声说话，口齿清晰，使用手势，并进行眼神交流。
Now this is what Asia tells other kids to do when she trains them.
现在，这就是阿莎在训练其他孩子时告诉他们的事情。
But of course, that is like somebody who's always been skinny giving advice to people on how to diet.
当然，这就像一个一直很瘦的人给人们提供如何节食的建议一样。
This stuff just comes easily to her.
这些东西对她来说很容易。
It is a hard thing to teach.
这是一件很难教的事情。
I saw her try to make her cousin do this pitch, who was with her, and he just couldn't handle it.
我看到她试图让和她在一起的表弟做这个演讲，但他就是无法处理。
Um, people wouldn't really respond to him, because he was kind of looking down.
嗯，人们不会真正回应他，因为他有点低头。
He wasn't really looking at people.
他并没有真正看人。
[BOTH LAUGH] He was a regular kid.
[两人都笑]他是一个普通的孩子。
He was a kid that was 10 years old and, like, embarrassed to be talking to adults.
他是一个 10 岁的孩子，和大人说话很尴尬。
At this point, Asia has an office in a business incubator place in Detroit.
目前，亚洲在底特律的一个企业孵化器场所设有办事处。
She gets mentorship there, she gets classes.
她在那里得到指导，上课。
This, by the way, is an adult business incubator, where she is the only kid.
顺便说一句，这是一个成人企业孵化器，她是那里唯一的孩子。
Everybody else is grown up.
其他人都长大了。
Her dad is a salesman.
她的父亲是一名推销员。
And he's very involved in what Asia does, which Zoe says can be a little unsettling to watch, seeing an adult stage-parent their kid this way.
他非常热衷于亚洲所做的事情，佐伊说，看到一个成年舞台父母以这种方式养育自己的孩子，可能会有点令人不安。
Though she says that Asia is so clearly into what she is doing, it really does not feel bad to watch it.
尽管她说亚洲对她正在做的事情非常清楚，但观看它确实不会让人感觉不舒服。
It's like watching a stage parent whose kid totally loves being on stage.
这就像看着一位舞台家长的孩子非常喜欢在舞台上一样。
And for Zoe, as a business reporter, what was interesting about Asia was her instinctive comprehension of a basic business principle-- a principle that some adults don't always seem to grasp.
对于佐伊来说，作为一名商业记者，亚洲的有趣之处在于她对基本商业原则的本能理解——一些成年人似乎并不总是掌握这一原则。
She has this kind of sophisticated understanding, it seems like, that people are just excited to invest in other people.
她有一种复杂的理解力，似乎人们很高兴投资于其他人。
Like it has really nothing to do with what Asia is selling, you know?
就像它与亚洲销售的产品实际上无关，你知道吗？
Asia's selling Blow Pops that nobody wants.
亚洲正在销售没人想要的吹气棒。
It's so obvious that she knows that she's just selling Asia.
太明显了，她知道自己只是在卖亚洲。
And this is not something that all people that are making pitches to investors or customers or whatever get.
这并不是所有向投资者或客户或其他人推销的人都能得到的。
Like, a lot of people are kind of nerds, and they're like, "This is my product.
就像，很多人都是书呆子，他们会说，“这是我的产品。
This is my platform.
这是我的平台。
I built this app, or whatever it is, and I want people--"
我开发了这个应用程序，或者无论它是什么，我希望人们——”
Right.
对。
They think the thing will speak on its merits.
他们认为事情会以其本身的优点来说话。
They have a great product.
他们有很棒的产品。
Yeah, or that the idea is so special.
是的，或者说这个想法很特别。
But they don't realize that people connect to other people.
但他们没有意识到人们与其他人之间存在联系。
But Asia knows this.
但亚洲知道这一点。
Do you think that you're selling more, like, you're selling, you know--
你认为你卖得更多吗，就像，你卖得更多，你知道——
More of myself and my services than my product?
更多的是我自己和我的服务而不是我的产品？
Yeah, I do.
是的，我愿意。
Or was that not what you were going to say?
或者这不是你要说的？
People ask me that question all the time.
人们总是问我这个问题。
That's what I thought.
我就是这么想的。
Zoe Chace I wasn't even there yet with my question.
Zoe Chace 我什至还没到场提出我的问题。
I was trying to tease this thing out of her the way you do, especially if it's a little kid.
我试图像你一样从她身上取笑这件事，尤其是如果它是一个小孩子的话。
But she already knows.
但她已经知道了。
She already knows what she is.
她已经知道自己是什么了。
I was a cute girl who knew about business and who liked what I did.
我是一个可爱的女孩，了解商业并且喜欢我所做的事情。
So you know that you're cute.
所以你知道你很可爱。
Asia Newson Yeah.
亚洲新闻 是的。
And how do you use the being cute in your business?
你如何在你的生意中运用可爱呢？
[GIGGLES] Um-- [GIGGLES] I just act like me.
[咯咯笑] 嗯——[咯咯笑] 我只是表现得像我自己。
I'm a little girl running my own business.
我是一个经营自己生意的小女孩。
That's the best advantage ever.
这是有史以来最好的优势。
But I'm 11 now, so as I'm getting older, it's kind of going away a little bit, which makes it a little harder for me to sell my candles and my suckers.
但我现在 11 岁了，随着年龄的增长，这种感觉会逐渐消失，这让我很难卖掉我的蜡烛和吸盘。
Oh, no!
哦，不！
She's getting older and she's losing it at 11?
她年纪越来越大了，11岁就失去了活力？
(LAUGHING) Yeah.
（笑）是的。
She knows that she's not gonna be cute forever.
她知道她不会永远可爱。
Wait, wait, wait, did she make more money when she was littler?
等等等等，她小时候赚的钱多吗？
(LAUGHING) Yeah.
（笑）是的。
She remembers being five and making a sales pitch, and people were more excited to give her money the littler she was.
她记得她五岁的时候就做过推销，她越小，人们就越愿意给她钱。
Luckily as she ages, she also has charisma, mentors, and plans-- big, big plans.
幸运的是，随着年龄的增长，她还有魅力、导师和计划——非常非常大的计划。
And today on our radio show, "It's Not the Product, It is the Person," we have stories of adults who do not always seem to understand that idea as well as this 11-year-old girl does.
今天，在我们的广播节目“这不是产品，而是人”中，我们讲述了成年人的故事，他们似乎并不总是像这个 11 岁的女孩那样理解这个想法。
And also of adults who do understand that they're the product, and they are struggling to live up to the job of being the product.
还有那些确实明白自己就是产品的成年人，他们正在努力履行成为产品的职责。
Just think for a second-- how does it make you feel when you know you are the product and the world is deciding not to buy?
想一想——当你知道你就是产品而全世界都决定不购买时，你会有什么感觉？
From WBEZ Chicago, it's This American Life.
来自芝加哥 WBEZ 的《This American Life》。
I'm Ira Glass.
我是艾拉·格拉斯。
Stay with us.
留在我们身边。
Act One, "I Got 99 Problems and a Pitch is One." So here's a thought that's got a lot of people into a lot of trouble-- the thought, "I can do that." I can land that skateboard trick.
第一幕，“我有 99 个问题，其中一个就是一个。”因此，有一个想法让很多人陷入了很多麻烦——“我能做到”的想法。我可以完成滑板动作。
I can start my own band.
我可以组建自己的乐队。
I think I want to open a bookstore.
我想我想开一家书店。
You know, I've always loved books.
你知道，我一直很喜欢书。
I could own a bookstore.
我可以拥有一家书店。
There's just that moment when you go from observer to doer, can be very, very treacherous.
当你从观察者变成行动者的那一刻，可能会非常非常危险。
Well, This American Life producer Alex Blumberg is in the middle of this moment right now, an extreme version of this moment.
嗯，《美国生活》的制片人亚历克斯·布隆伯格现在正处于这个时刻的中间，这是这个时刻的一个极端版本。
For several years now, Alex has been running Planet Money .
几年来，亚历克斯一直在运营 Planet Money。
That's the podcast about economics and business that Zoe Chace works for, who you heard just a minute ago.
这是佐伊·查斯 (Zoe Chace) 工作的有关经济和商业的播客，您一分钟前就听到过。
Recently, Alex quit that gig at Planet Money .
最近，亚历克斯辞去了在 Planet Money 的工作。
He stopped reporting on other people's businesses, and he decided to start his own business instead.
他不再报道别人的生意，而是决定开始自己的生意。
And he started recording the process of making a new business with his audio gear, because although he really doesn't know much about running a business, he knows a lot about recording conversations, and he felt like he needed something to feel good about.
他开始用他的音频设备记录创建新业务的过程，因为虽然他对经营业务确实不太了解，但他对录制对话很了解，而且他觉得他需要一些让自己感觉良好的东西。
He has this true account of one man's journey from man to businessman.
他真实地讲述了一个人从普通人到商人的历程。
One of the great things about reporting on yourself?
自我报告的好处之一是什么？
All the access you get.
您获得的所有访问权限。
As a business reporter reporting on myself as a businessman, I would be privy to all this behind-the-scenes stuff that most businesspeople never, ever talk to reporters about.
作为一名报道自己作为商人的商业记者，我会了解大多数商人从未与记者谈论过的所有幕后事情。
For example, this detail.
比如这个细节。
When you're going out to do something you've never done before-- meet an investor at a venture capital firm and try to convince him to give you money to start your company-- what do you wear?
当你出去做一些你以前从未做过的事情时——在一家风险投资公司会见一位投资者并试图说服他给你钱来创办你的公司——你穿什么？
Suit and tie?
西装打领带？
Tech golf-shirt casual?
高科技高尔夫衬衫休闲？
I was on my way out the door, and my wife Nazanin stopped me and told me to change my shoes.
我正要出门，我的妻子纳扎宁拦住了我，让我换鞋。
They're fine.
他们很好。
They're just-- there'd be a higher chance that he's going to give you money if you're not wearing running shoes.
他们只是——如果你不穿跑鞋，他给你钱的机会就会更高。
Don't you think that's true?
你不认为这是真的吗？
But these are the only shoes that I can wear that my feet don't hurt in.
但这是我唯一可以穿而且脚不会痛的鞋子。
[LAUGHS]
[笑]
Um.
嗯。
Alex Blumberg Like a lot of conversations between married people, what we're talking about is not actually what we're talking about.
亚历克斯·布隆伯格（Alex Blumberg） 就像已婚人士之间的许多对话一样，我们所谈论的实际上并不是我们所谈论的。
Here's what we're actually talking about.
这就是我们实际上正在谈论的内容。
We have a two-year-old and a four-year-old.
我们有一个两岁和一个四岁的孩子。
My wife has a demanding job where she works till 11 o'clock most nights a week.
我妻子的工作要求很高，每周大多数晚上都要工作到 11 点。
I'm leaving a full-time job with a good salary and benefits for an uncertain future.
我将辞去一份薪水丰厚、福利丰厚的全职工作，迎接不确定的未来。
Our plan, if you can call it that, is to spend down our meager savings, go into debt, and hope it works out.
我们的计划，如果你可以这么说的话，就是花掉我们微薄的积蓄，负债累累，并希望一切顺利。
I have a lot of anxiety.
我有很多焦虑。
Nazanin has a lot of anxiety-- which is all focused, at this moment, on which shoes I should wear.
纳赞宁非常焦虑——此时此刻，我的注意力全部集中在我应该穿哪双鞋上。
I don't know.
我不知道。
You think these look better?
你觉得这些更好看吗？
Not sure they look better.
不确定他们看起来更好。
I think these look like nursing shoes.
我觉得这些看起来像哺乳鞋。
Why did you buy them?
你为什么买它们？
Alex Blumberg To play tennis in.
亚历克斯·布隆伯格 (Alex Blumberg) 参加网球比赛。
[LAUGHS]
[笑]
Yes.
是的。
Nazanin Rafsanjani Oh, OK.
纳赞宁·拉夫桑贾尼 哦，好的。
Then, yeah, wear the other ones.
然后，是的，穿其他的。
There are over 28 million businesses in America.
美国有超过 2800 万家企业。
And I imagine they almost all started the way mine is-- with nothing but a story, a story I'm telling not just to my investors, but to my wife and to myself.
我想他们几乎都是以我的方式开始的——除了一个故事之外什么都没有，一个我不仅向我的投资者、而且向我的妻子和我自己讲述的故事。
That story that I'm telling, that we all probably tell, I'm the guy in the garage with the great idea.
我正在讲的这个故事，我们都可能会讲，我是车库里有好主意的人。
I am Steve Jobs.
我是史蒂夫·乔布斯。
Just not the actual Steve Jobs, of course.
当然，这不是真正的史蒂夫·乔布斯。
I am the Steve Jobs of HVAC repair, or the Steve Jobs of farm-to-table gastropubs.
我是暖通空调维修领域的史蒂夫·乔布斯，或者是从农场到餐桌的美食酒吧的史蒂夫·乔布斯。
Or, in my case, the Steve Jobs of 20- to 40-minute weekly podcasts.
或者，就我而言，史蒂夫·乔布斯每周播放 20 到 40 分钟的播客。
That is my business.
那是我的事。
I love podcasts.
我喜欢播客。
I want more of them.
我想要更多。
I looked around and there didn't seem to be anybody, inside or outside of public radio, devoted to making the kind of podcasts that I love.
我环顾四周，似乎没有人，无论是公共广播电台内部还是外部，致力于制作我喜欢的播客。
And then came the other thought.
然后另一个想法出现了。
"Well, I could do that."
“嗯，我能做到。”
The story, though, that we tell ourselves is a lie.
然而，我们告诉自己的故事是一个谎言。
Most of us are, in fact, not even close to being Steve Jobs.
事实上，我们大多数人都离史蒂夫·乔布斯还差得很远。
Of the hundreds of thousands of businesses that start every year, only 3 in 10 survive out the decade.
在每年创办的数十万家企业中，只有十分之三的企业能在这十年中幸存下来。
Hey, how's it going?
嘿，怎么样？
Chris Sacca Good, good, good.
克里斯·萨卡 好，好，好。
Thanks for meeting me.
谢谢你遇见我。
It's Friday, lunch, mid-spring, and I'm at a hole-in-the-wall sushi place on Pico Boulevard in Los Angeles.
周五，午餐，仲春，我在洛杉矶皮克大道上的一家简陋寿司店。
I've flown out here from my home in New York to meet a guy named Chris Sacca.
我从纽约的家飞到这里去见一个名叫克里斯·萨卡的人。
Chris is the kind of guy that people like me need to sell our story to.
克里斯是那种像我这样的人需要向他推销我们的故事的人。
He's a professional investor.
他是一位专业投资者。
Now before I was in public radio, I was a teacher, and before that, a social worker.
在进入公共广播电台之前，我是一名教师，在此之前，我是一名社会工作者。
I've worked in nonprofits my entire life.
我一生都在非营利组织工作。
If I actually start this business, CEO of my own company will be the first full-time job in the private sector I've ever had.
如果我真的开始这项业务，我自己公司的首席执行官将是我在私营部门从事的第一份全职工作。
All this to say, Chris Sacca and I traditionally run in different circles.
综上所述，克里斯·萨卡和我传统上属于不同的圈子。
But this is where covering business helps.
但这正是报道业务的有用之处。
I met Chris on a Planet Money story I worked on about the patent system and how it seemed to be slowing innovation in Silicon Valley.
我在《星球金钱》的一篇报道中认识了克里斯，这篇报道涉及专利制度以及它如何减缓硅谷的创新。
Chris had a lot to say on the subject, so I ended up talking to him for a while.
克里斯关于这个话题有很多话要说，所以我最后和他聊了一会儿。
Years later, when I was starting this company, I reached out to him about being an investor.
多年后，当我创办这家公司时，我向他寻求成为一名投资者。
Honestly, he was one of the only people I knew who did this for a living, invested in stuff.
老实说，他是我认识的唯一一个以此为生、投资于东西的人之一。
And he remembered me.
他还记得我。
Turns out he's a fan of This American Life .
原来他是《美国生活》的粉丝。
And so he said, "Sure.
所以他说：“当然。
Come on out.
出来吧。
We'll talk."
我们会谈谈。”
Now I knew that Chris was successful, but I didn't realize exactly how successful until this lunch.
现在我知道克里斯很成功，但直到这次午餐我才意识到到底有多成功。
One of Chris's first investments as an independent investor was in a company a former colleague of his at Google was starting.
克里斯作为独立投资者的第一笔投资之一是他在谷歌的前同事创办的一家公司。
The colleague's name?
这位同事的名字？
Evan Williams.
埃文·威廉姆斯。
The company?
公司？
Twitter.
叽叽喳喳。
Evan showed Chris an early prototype of the idea.
埃文向克里斯展示了这个想法的早期原型。
It was compelling, and a little bit addictive, and released dopamine every time your phone buzzed with a new tweet.
它很引人注目，而且有点让人上瘾，每当你的手机响起一条新推文时，它就会释放多巴胺。
And it played on a little bit of narcissism and exhibitionism and exploration-- all these things were happening that were pretty exciting.
它发挥了一点自恋、暴露狂和探索的作用——所有这些事情的发生都非常令人兴奋。
And so when Ev gave me the chance to invest in that company, I found it irresistible.
因此，当埃文给我投资那家公司的机会时，我发现它是不可抗拒的。
He wrote a check for $25,000, which he probably had no business doing.
他写了一张 25,000 美元的支票，这可能与他无关。
He had a little money, sure, but $25,000 was still a lot of cash to him.
当然，他有一点钱，但 25,000 美元对他来说仍然是一大笔现金。
Unlike the majority of investors in Silicon Valley, who Chris says can break off a check for $25,000 like it's nothing, he really needed his bet to pay off.
克里斯说，硅谷的大多数投资者可以像没事一样把 25,000 美元的支票撕下来，而他与大多数投资者不同，他确实需要自己的赌注得到回报。
So he just started showing up at the headquarters of Twitter, trying to help out however he could.
因此，他开始出现在 Twitter 总部，试图尽其所能提供帮助。
To say that this gamble paid off is an understatement.
说这场赌博得到了回报是轻描淡写的。
Chris Sacca wouldn't say exactly how much he personally owns of Twitter, but at the time of Twitter's IPO, his venture fund was the single largest shareholder in the company, with a stake of roughly 15%.
克里斯·萨卡(Chris Sacca)并未具体透露他个人持有Twitter多少股份，但在Twitter首次公开募股时，他的风险基金是该公司的单一最大股东，持股约为15%。
For Chris, what started as a single $25,000 investment is now a stake worth hundreds of millions of dollars.
对于克里斯来说，最初的 25,000 美元投资现在已变成价值数亿美元的股份。
Now one Twitter in your portfolio is something any investor would dream of.
现在，你的投资组合中包含一条 Twitter 是任何投资者都梦寐以求的。
Chris has a lot more than one.
克里斯拥有的远不止一个。
Kickstarter, Instagram, Uber-- he was an early investor in all of them.
Kickstarter、Instagram、Uber——他是所有这些公司的早期投资者。
And he's developed something of a philosophy for successful investing.
他还形成了一种成功投资的哲学。
Sure, you evaluate the idea, you look at the numbers, kick the tires-- that's all important.
当然，你评估这个想法，你看数字，踢轮胎——这都很重要。
But, he says, he also looks hard at the conviction of the people who are pitching him.
但是，他说，他也认真审视那些向他推销的人的信念。
The ideas that we back and the entrepreneurs we back, there's so much conviction about the inevitability of success, it's contagious.
我们支持的想法和我们支持的企业家，对成功的必然性抱有如此多的信念，这是具有感染力的。
I mean, when I first sat down with Kevin Systrom, the founder of Instagram, and he started talking about why Instagram, and pitching me on why I should get involved there, I sat down with, in the back of my mind, look, photo-sharing has been done a bunch of times.
我的意思是，当我第一次与 Instagram 的创始人凯文·斯特罗姆 (Kevin Systrom) 坐下来时，他开始谈论为什么 Instagram，并向我推销为什么我应该参与其中，我坐下来，在我的脑海里，看，照片共享已经完成了很多次。
I feel lucky to have already gotten some money back out of Photobucket before.
我很幸运之前已经从 Photobucket 拿回了一些钱。
Like, I might be the one guy who's made money in photo-sharing, and there's no way lightning's going to strike twice.
就像，我可能是唯一一个通过照片分享赚钱的人，而且闪电不可能两次击中。
But as you listen to him, you get the perception that he's actually looking through you to some spot behind you that's five years in the future.
但当你听他说话时，你会感觉到他实际上正在透过你看到五年后你身后的某个地方。
And he just knows the inevitability of the success of his platform.
他只知道他的平台成功的必然性。
And by the end of the conversation, you're like, please take my money.
谈话结束时，你会说，请拿走我的钱。
So what starts as this, like, all right, kid, what-- whaddaya got?
那么开始是这样的，好吧，孩子，什么——什么？
It's just, like, wow, let me get on this thing.
只是，哇，让我开始做这件事。
The train is leaving the station.
火车即将离开车站。
This was thrilling to hear, because that conviction, I actually feel it.
听到这个消息真是令人兴奋，因为我确实感受到了这种信念。
And conviction, in general, is a pretty rare feeling for me.
总的来说，信念对我来说是一种非常罕见的感觉。
I'm much more intimate with doubt and ambivalence.
我对怀疑和矛盾心理更加敏感。
And Chris is like a teacher handing me the answers to a test he's about to give, explaining exactly what he wants to see from me in order to invest in my company.
克里斯就像一位老师，递给我他即将进行的测试的答案，准确地解释他希望从我身上看到什么，以便投资我的公司。
I need to project conviction.
我需要表达信念。
Check.
查看。
And I need to instill FOMO.
我需要灌输“害怕错过”的观念。
For you non-Millennials, FOMO is an acronym-- Fear Of Missing Out.
对于非千禧一代来说，FOMO 是一个缩写词——害怕错过。
Airbnb, multi-billion-dollar business, right?
Airbnb，价值数十亿美元的业务，对吗？
I was one of the first people to see the Airbnb page.
我是第一批看到 Airbnb 页面的人之一。
And I pulled them aside and said, guys, this is super dangerous.
我把他们拉到一边说，伙计们，这太危险了。
You're renting out a room in somebody's house while they're still there?
当某人还在家里时，你就把他们的房间出租出去吗？
Somebody's going to get raped or murdered, and the blood is gonna be on your hands.
有人会被强奸或谋杀，而你的手上会沾满鲜血。
There's no way this'll succeed.
这是不可能成功的。
That's a $10 billion business today that I'm not an investor in.
如今，这是一项价值 100 亿美元的业务，但我并不是其投资者。
Dropbox.
Dropbox。
I saw the Dropbox guys, and I was like, this is great and everything, but Google's going to crush you.
我看到了 Dropbox 的人，我当时想，这太棒了，但 Google 会打败你。
They have a thing internally called G-Drive, and it's going to absolutely crush Dropbox.
他们内部有一个叫做 G-Drive 的东西，它绝对会压垮 Dropbox。
There's no way this thing's going to succeed.
这件事根本不可能成功。
That's a $10 billion business today that I'm not an investor in.
如今，这是一项价值 100 亿美元的业务，但我并不是其投资者。
"A $10 billion business that I'm not an investor in"?
“我不是投资者的 100 亿美元业务”？
That is FOMO.
这就是 FOMO。
Once you have FOMO on your side, says Chris, you no longer have to ask people like him for money.
克里斯说，一旦你有了 FOMO 的想法，你就不再需要向像他这样的人要钱了。
They're lining up to give it to you.
他们正在排队给你。
So I'd traveled out to see Chris Sacca with what's called a pitch deck, which is basically a PowerPoint on a laptop telling the story of what my company is going to do and how it's going to make money.
因此，我带着所谓的宣传材料出去见克里斯·萨卡，这基本上是笔记本电脑上的 PowerPoint，讲述我的公司将要做什么以及如何赚钱的故事。
Not surprisingly, you can read a lot on the internet about how to make a killer pitch deck.
毫不奇怪，您可以在互联网上阅读很多有关如何制作杀手级融资演讲稿的信息。
And like screenplays, pitch decks are supposed to follow a standard three-act structure.
与剧本一样，宣传片也应该遵循标准的三幕结构。
What's the problem out there?
那里出了什么问题？
How is my company going to solve that problem?
我的公司将如何解决这个问题？
And how is solving that problem going to make huge amounts of money for everyone?
解决这个问题如何才能为每个人带来巨额收入呢？
And usually there's a conference room, maybe even a large-screen monitor, where you plug your computer into, show your PowerPoint.
通常会有一个会议室，甚至可能有一个大屏幕显示器，您可以将计算机插入其中，展示 PowerPoint。
But after lunch, Chris says, OK, let's take a walk.
但午餐后，克里斯说，好吧，我们去散步吧。
You can give me your pitch.
你可以给我你的建议。
And that's how it came to pass that right there on the sidewalk along West Pico Boulevard, I made my pitch to Chris Sacca.
就这样，我在西皮科大道的人行道上向克里斯·萨卡推销。
Well, I have a deck which I, like-- which, I've used with people.
嗯，我有一套我喜欢的套牌，我曾与人们一起使用过。
It was a crutch.
那是一根拐杖。
I got used to it.
我已经习惯了。
All right, so what's my-- yeah.
好吧，那么我的——是的。
So--
所以——
Pretty much immediately, all the confidence that I felt during the lunch evaporates.
几乎立刻，我在午餐期间感受到的所有信心都消失了。
Remember the structure, Blumberg, I tell myself.
记住这个结构，布隆伯格，我告诉自己。
Problem, solution, money.
问题、解决方案、金钱。
Here's the problem.
问题就在这里。
In the world of audio right now, most people consume-- the kind of audiojournalism that I do, most people consume it over the radio.
在现在的音频世界中，大多数人都消费——我所做的那种音频新闻，大多数人通过广播消费它。
Those people are leaving the radio in droves, and they're migrating to digital.
这些人正在成群结队地离开收音机，转向数字化。
They're migrating to digital listening.
他们正在转向数字聆听。
The number of, obviously, smartphone handsets are going through the roof.
显然，智能手机的数量正在飞速增长。
The audio dashboard is becoming digital.
音频仪表板正在变得数字化。
iTunes Radio, podcasting is all going to be on your dashboard.
iTunes 广播、播客都将出现在您的仪表板上。
And there's this whole world of-- so there's all these people going there, and so I want to start a company that will create the content for all these people to listen to, who are, like, moving into the digital future-slash-present.
整个世界——所以所有这些人都要去那里，所以我想创办一家公司，为所有这些正在进入数字未来-斜线-现在的人创造内容。
"Digital future-slash-present"?
“数字未来-斜线-现在”？
Who says that?
谁这么说的？
It is so hard to listen back to this tape and hear myself dropping out this jargon, talking about listening to the radio as "consuming audio." I just sound like such a jerk.
回听这盘磁带并听到自己放弃这些行话，谈论听广播是“消耗音频”真是太困难了。我听起来就像个混蛋。
I sound like such a poser.
我听起来像个装腔作势的人。
And notice, the more nervous I become, the higher my voice gets.
请注意，我越紧张，我的声音就越高。
So you-- you're uniquely positioned to do it because you're better at it than anybody?
那么你——你有独特的优势来做这件事，因为你比任何人都更擅长？
Yeah.
是的。
I am.
我是。
Chris Sacca Don't apologize for that.
克里斯·萨卡 别为此道歉。
I'm doing so badly that Chris is now stepping in and feeding me lines.
我的表现太糟糕了，克里斯现在介入并给我喂台词。
One question, he asked.
有一个问题，他问。
What is my unfair advantage?
我的不公平优势是什么？
I knew this was a critical question, but I had no idea how to answer it.
我知道这是一个关键问题，但我不知道如何回答。
Not only do I sound like a poser, I'm the wrong kind of poser.
我不仅听起来像个装腔作势者，而且我本身就是一个错误的装腔作势者。
I'm not even doing it well.
我什至都做不好。
Still, I sallied forth.
尽管如此，我还是向前冲了出去。
I explained to Chris my plan on how to make money-- ads, of course-- with a second main revenue source-- you guys, listeners.
我向克里斯解释了我的赚钱计划——当然是广告——还有第二个主要收入来源——你们，听众。
Not that we would charge for podcasts, but for those of you who don't obsessively read everything written about the future of media, there's this concept called freemium.
并不是说我们会对播客收费，但对于那些不沉迷于阅读有关媒体未来的所有文章的人来说，有一个称为免费增值的概念。
It basically means you make your stuff for free, and then you offer a little something extra that some percentage of your listeners will pay for.
它基本上意味着你免费制作你的东西，然后你提供一些额外的东西，一定比例的听众会付费。
One time we did this on Planet Money, sold $600,000 worth of T-shirts.
有一次我们在 Planet Money 上做过这样的事，卖出了价值 60 万美元的 T 恤。
That's how I explain it now.
我现在就是这么解释的。
Here's how I explained it to Chris in the language of Poser.
以下是我用 Poser 语言向 Chris 解释的方式。
And I believe there is a huge opportunity in audio, specifically, to really do the thing that all media's dreaming of doing, which is making this-- making this freemium model work.
我相信音频领域存在巨大的机会，特别是真正实现所有媒体梦想做的事情，即让免费增值模式发挥作用。
And I watched Chris Sacca's face cycle from bored to confused to annoyed, I realized despite being given the answers to this test ahead of time, I'm still somehow failing.
我看着克里斯·萨卡的表情从无聊到困惑再到恼怒，我意识到尽管提前得到了这个测试的答案，但我仍然失败了。
I am generating no FOMO in Chris Sacca's heart.
我不会在克里斯·萨卡 (Chris Sacca) 心中产生 FOMO 情绪。
If anything, I'm generating the opposite.
如果有的话，我正在产生相反的结果。
So the-- Chris Sacca Well, start again.
所以——克里斯·萨卡（Chris Sacca） 好吧，重新开始。
So you've now kind of meandered.
所以你现在有点曲折了。
Really tight this time.
这次真的很紧。
How are you going to make money doing this?
你要如何赚钱？
So you make money a combination-- so there's three major-- there's three major revenue streams.
所以你通过组合来赚钱——所以有三个主要的——有三个主要的收入来源。
I start again.
我重新开始。
I meander my way through the ad rates, Planet Money .
我在《星球金钱》的广告费率上徘徊。
At a certain point I find myself deep into an explanation of my friend's successful Kickstarter project.
在某个时刻，我发现自己正在深入地解释我朋友成功的 Kickstarter 项目。
Chris interrupted.
克里斯打断道。
Yeah, I did.
是的，我做到了。
Chris Sacca What you haven't given me is the outline of your story, right?
克里斯·萨卡：你没有给我的是你的故事大纲，对吧？
Uh-huh.
嗯嗯。
Chris Sacca If I were calling an Uber right now and it said it's going to be here in two minutes, and that was all the time you had--
克里斯·萨卡（Chris Sacca）：如果我现在打电话给优步，它说两分钟后就到了，而这就是你的全部时间——
So I'm making a network of digital podcasts that we will mon-- that will-- that will-- that is going to meet-- [LAUGHS] Sorry.
所以我正在建立一个数字播客网络，我们将--将--将--将满足--[笑]抱歉。
I'm imagining the people out there listening right now who actually know who Chris Sacca is.
我想象现在正在听的人实际上知道克里斯·萨卡是谁。
I didn't realize his reputation when I first arranged to meet him.
当我第一次约见他时，我并没有意识到他的名气。
I thought he was just a rich guy in Silicon Valley.
我以为他只是硅谷的一个有钱人。
But after enough conversations with people who were like, you're meeting with Chris Sacca?
但在与类似的人进行了足够的交谈之后，你会见克里斯·萨卡吗？
I realized that in this world, he is this huge kingpin.
我意识到，在这个世界上，他就是这个大头目。
Not a murderous criminal-underworld kingpin-- a universally admired, really friendly billionaire kingpin that pretty much everybody with a startup idea wants as an investor.
不是一个凶残的黑社会头目——而是一个受到普遍尊敬、非常友好的亿万富翁头目，几乎每个有创业想法的人都想成为投资者。
In other words, this walk we're taking along Pico Boulevard?
换句话说，我们沿着皮科大道（Pico Boulevard）散步？
Thousands of people would kill for this opportunity.
为了这个机会，成千上万的人会杀人。
And I'm blowing it.
我搞砸了。
At a certain point, Chris drops the pretense that this is an actual investor meeting and just starts coaching me on my pitch, feeding me questions, and then correcting my answers.
在某个时刻，克里斯不再假装这是一次真正的投资者会议，而是开始指导我的演讲，向我提出问题，然后纠正我的答案。
And so what's it going to take to do it?
那么要做到这一点需要什么？
So it'll take a million and a half dollars, I think.
所以我想这需要一百万半美元。
And--
还有——
Take out the "I think." Alex Blumberg Yeah.
把“我认为”去掉。亚历克斯·布隆伯格 是的。
It'll take a million and a half-- I'm looking for a million and a half to $2 million in seed-stage funding.
这需要 150 万美元——我正在寻找 100 万到 200 万美元的种子阶段资金。
You were looking for a very specific amount of money.
您正在寻找非常具体的金额。
Finally, after about an hour of this, I look over and see Chris holding up his hand.
最后，大约一个小时后，我回头看到克里斯举起了手。
Give me a second and I'm gonna give you your pitch back.
请稍等一下，我会向您回复。
All right.
好的。
Chris Sacca But let me write--
克里斯·萨卡 但是让我写——
And then, right there, not far from the freeway overpass near Pico and Bundy, he steps into the role of me, starts giving the pitch I should be giving.
然后，就在那里，距离皮科和邦迪附近的高速公路立交桥不远，他扮演了我的角色，开始提供我应该提供的信息。
Hey, look, can I get two minutes from you?
嘿，听着，我能占用你两分钟时间吗？
So here's the thing.
所以事情是这样的。
You probably know me, producer of This American Life, been doing it for 15 years.
你可能认识我，作为《美国生活》的制片人，我已经从事这行 15 年了。
You know it's the most successful radio show, top of the podcasts in iTunes, et cetera.
你知道这是最成功的广播节目，在 iTunes 播客中名列前茅，等等。
So here's the thing.
所以事情是这样的。
I realize there's a hunger for this kind of content out there and there's none of this [BLEEP].
我意识到人们对此类内容充满渴望，但这些内容都没有[BLEEP]。
It's just a bunch of jerk [BLEEP] podcasts.
这只是一堆混蛋[BLEEP]播客。
Nothing's out there.
外面什么也没有。
Advertisers are dying for it.
广告商对此垂涎欲滴。
Users are dying for it.
用户对此垂涎欲滴。
And if you look at the macro environment, we're seeing more and more podcast integrations into cars.
如果你看看宏观环境，我们会看到越来越多的播客集成到汽车中。
People want this content.
人们想要这个内容。
It's a whole new button in the latest version of iOS.
这是最新版本 iOS 中的一个全新按钮。
So here's the thing.
所以事情是这样的。
Nobody else can make this [BLEEP].
没有其他人可以做到这一点[BLEEP]。
I know how to make it better than anybody else in the world.
我比世界上任何人都知道如何让它变得更好。
And so I've already identified a few key areas where I know there's hunger for the podcast.
因此，我已经确定了一些我知道人们对播客有需求的关键领域。
We've got the subject matter.
我们已经找到了主题。
We're going to launch this [BLEEP].
我们将启动这个[BLEEP]。
I know there's advertisers who want to get involved with it.
我知道有些广告商想参与其中。
But here's the unfair advantage I have.
但这是我拥有的不公平优势。
Because of what I've done in my past careers with This American Life and with Planet Money , people are actually willing to just straight-up pay for this stuff.
由于我过去在《This American Life》和《Planet Money》的职业生涯中所做的事情，人们实际上愿意直接为这些东西付费。
And I'm not just talking about traditional subscriptions.
我谈论的不仅仅是传统订阅。
I'm talking-- we did this T-shirt experiment at Planet Money where we got $600,000 coming in, where people actually gave us money to buy a t-shirt with our logo on it as part of the content.
我是说——我们在 Planet Money 做了这个 T 恤实验，我们收到了 60 万美元，人们实际上给了我们钱去买一件印有我们标志作为内容一部分的 T 恤。
It was integrated directly.
直接集成了。
And I know we can replicate that across these other platforms.
我知道我们可以在其他平台上复制这一点。
So here's what we're doing.
这就是我们正在做的事情。
We're putting together a million and a half dollars.
我们正在筹措一百万半美元。
That's going to buy us three, four guys who are going to launch these three podcasts in the next 12 months.
这将为我们购买三、四个人，他们将在未来 12 个月内推出这三个播客。
We think very easily we could get to 300,000, 400,000 net subscribers across the whole thing.
我们认为我们可以很容易地在整个过程中获得 300,000、400,000 名净订阅者。
With CPMs where they are in this market right now, I know on advertising alone, we could get to break even.
就目前市场上的每千次展示费用而言，我知道仅靠广告，我们就可以实现收支平衡。
But as we do more of this integration, we get people texting in to donate to this stuff, buying some of this product, doing some of these integrated episodes, I know that we're going to have on our hands here something that will ultimately scale to be a network of 12, 15 podcasts.
但随着我们做更多的这种整合，我们让人们发短信捐赠这些东西，购买一些这种产品，制作一些这样的整合剧集，我知道我们手头上将有一些东西，最终将扩展为一个由 12、15 个播客组成的网络。
The audience is there.
观众就在那里。
They want it.
他们想要它。
Nobody else can do it like we can.
没有人能像我们一样做到这一点。
Are you in?
你在吗？
That was amazing!
太棒了！
Chris Sacca That's your story, right?
克里斯·萨卡 这就是你的故事，对吧？
That is great.
那太好了。
Holy [BLEEP].
天哪[哔]。
I thought I was a storyteller.
我以为我是一个讲故事的人。
Now I feel bad about my job.
现在我对我的工作感觉很糟糕。
So good that I'm thinking, oh, if he pitched my idea that well, he must be into it, right?
太好了，我在想，哦，如果他把我的想法表达得那么好，他一定会喜欢的，对吧？
He's going to invest.
他要去投资。
But then he goes on.
但他接着说下去。
I could come at it from the other side.
我可以从另一边来看它。
Yeah, yeah, yeah.
是啊，是啊，是啊。
Media's very, very hard, as you know.
如你所知，媒体非常非常难。
This content's really hard to consume.
这个内容真的很难消费。
It's longer form.
它的形式更长。
You're counting on people spending that kind of dedicated time.
你指望人们花这样的专注时间。
I mean, you're fighting an overall trend of attention, and every other format is going to shorter and shorter content pieces.
我的意思是，你正在与整体的注意力趋势作斗争，而所有其他格式的内容都越来越短。
And so you're actually swimming upstream with that stuff.
所以你实际上是带着这些东西逆流而上。
You have a lot of platform risk, because you're depending upon Apple and Google to distribute your content.
你面临很大的平台风险，因为你依赖苹果和谷歌来分发你的内容。
The kind of stuff you're doing with Planet Money is exciting, but it's all under the veil of being a nonprofit.
你们与 Planet Money 所做的事情令人兴奋，但这一切都隐藏在非营利组织的面纱之下。
People feel a moral obligation to contribute to those kinds of things.
人们感到有道德义务为这些事情做出贡献。
You come outside from under the public radio veil, and you have to worry about whether people are going to be a little bit jaded and feel like they don't necessarily need to donate to a for-profit company to make for-profit content for guys who are doing this for equity and hoping to get rich.
你从公共广播电台的面纱下走出来，你必须担心人们是否会有点厌倦，觉得他们不一定需要向营利性公司捐款，为那些为了股权并希望致富而这样做的人制作营利性内容。
You know, frankly, you think you might actually be uniquely qualified to do this, but we've started to see more and more news podcasts make their way out there.
坦率地说，您认为自己实际上可能具有独特的资格来做到这一点，但我们已经开始看到越来越多的新闻播客出现。
Some stuff from Khan Academy is moving up the ladder right now.
可汗学院的一些东西现在正在升级。
So ultimately, you're not going to be the only guys in here, and it's going to be pretty competitive.
所以最终，你不会是这里唯一的人，而且竞争会非常激烈。
Audio is kind of a niche market, and so I don't know.
音频是一个利基市场，所以我不知道。
I don't-- I don't know if this is a fit for us.
我不知道这是否适合我们。
At this point, I have no idea what to think.
此时，我不知道该怎么想。
I'm drained, my pits are drenched, and Chris Sacca has just given me two completely convincing cases in favor of and against investing in my business.
我精疲力尽，我的坑被淋湿了，克里斯·萨卡刚刚给了我两个完全令人信服的案例，支持和反对投资我的生意。
Whatever shred of conviction I had about this process at the beginning is gone.
我一开始对这个过程抱有的任何一丝信念都消失了。
I also learned something about how investors like Chris see the companies they might invest in.
我还了解到像克里斯这样的投资者如何看待他们可能投资的公司。
I came out here thinking I could build a nice profitable business, but Chris isn't looking for profitable.
我来到这里以为我可以建立一个不错的盈利业务，但克里斯并不寻求盈利。
He's looking for Twitter, something huge.
他正在寻找 Twitter，这是一个巨大的东西。
Or if not Twitter, then at least a company he could sell to Twitter or some other big company.
或者，如果不是 Twitter，那么至少他可以将一家公司出售给 Twitter 或其他一些大公司。
He asked me this question.
他问我这个问题。
What would the exit be?
出口是什么？
And by that he means, what large company will buy your company in three to five years so investors like me can get our money back at 10 to 100 times the amount we put in?
他的意思是，哪家大公司会在三到五年内收购你们的公司，这样像我这样的投资者就可以以我们投入金额的 10 到 100 倍的价格收回我们的资金？
I hadn't really thought about that question.
我并没有真正思考过这个问题。
I don't know if I want anyone to buy me.
我不知道是否希望有人买我。
This experience with Chris makes me realize this simple vision I have, it's not a vision people like him are looking to invest in.
与克里斯的这段经历让我意识到我拥有的这个简单的愿景，这不是像他这样的人想要投资的愿景。
This was my big chance, a huge Silicon Valley investor with enough money to snap his fingers and get me started on my new life, and I'd blown it.
这是我的绝佳机会，一位硅谷大投资者有足够的钱来打响指，让我开始我的新生活，但我搞砸了。
My failure, it seemed clear, had nothing to do with my shoes.
很明显，我的失败与我的鞋子无关。
Alex Blumberg is not quite a businessman in New York City.
亚历克斯·布隆伯格 (Alex Blumberg) 并不是纽约市的一名商人。
As he continues trying to start his business, he's going to be documenting each painful step-- and the occasional success, too, we hope-- on a new podcast.
当他继续尝试创业时，他将在一个新的播客上记录每一个痛苦的步骤，以及我们希望偶尔取得的成功。
The podcast is called "StartUp." One quick sample.
该播客名为“StartUp”。一份快速样本。
In the episode where Alex tries to come up with a name for his company, he gets his wife, Nazanin, to weigh in on one of the leading contenders.
在亚历克斯试图为他的公司取一个名字的这一集中，他让他的妻子纳扎宁对主要竞争者之一进行了权衡。
Orelo.
奥雷洛。
Nazanin Rafsanjani Orelo?
纳赞宁·拉夫桑贾尼·奥雷洛？
What is that?
那是什么？
What is that supposed to mean?
那是什么意思？
Well, it's, uh-- it's "ear" in Esperanto.
嗯，它是，呃——世界语中的“耳朵”。
The "StartUp" podcast is that hearstartup.com.
“StartUp”播客是hearstartup.com。
That's hear, H-E-A-R, startup.com.
听着，H-E-A-R，startup.com。
Coming up, Mike Birbiglia and why anyone starting a business lives low to the ground.
接下来，迈克·比尔比利亚（Mike Birbiglia）将讲述为什么任何创业者都生活在底层。
That's in a minute from Chicago Public Radio when our program continues.
芝加哥公共广播电台一分钟后我们的节目仍在继续。
It's This American Life .
这就是美国生活。
I'm Ira Glass.
我是艾拉·格拉斯。
Each week on our program, of course, we choose a theme, bring you different kinds of stories on that theme.
当然，我们每周的节目都会选择一个主题，为您带来有关该主题的不同类型的故事。
Today's show, "It's the Person, Not the Product." We have stories of businesses in their very early stages and the people trying to start them, and what happens when you know the most important thing you need to do is to win over people, make friends, influence people, and you also know you are not doing it.
今天的节目“重要的是人，而不是产品”。我们有关于处于早期阶段的企业和试图创办它们的人们的故事，当你知道你需要做的最重要的事情是赢得人们、交朋友、影响人们，而你也知道你没有这样做时，会发生什么。
We've arrived at Act Two of our program.
我们已经到了节目的第二幕了。
Act Two, "The Business of Show."
第二幕，“演艺事业”。
Being a comedian, I have to say, is-- it's a little bit like starting a business where no one wants that business to exist.
我不得不说，作为一名喜剧演员，这有点像创办一家企业，但没有人希望该企业存在。
Really.
真的。
Like, no one.
就像，没有人。
Not your family, or your friends, or the audience.
不是你的家人、朋友或观众。
And in so many ways, they're right.
从很多方面来说，他们都是对的。
They're right, of course, because you are bad.
他们当然是对的，因为你很坏。
That is comedian Mike Birbiglia.
那是喜剧演员迈克·比尔比利亚。
And he says at first you just do not know what you're doing.
他说一开始你不知道自己在做什么。
And he says that the normal laws of supply and demand, they apply to the comedy business.
他说，正常的供求规律也适用于喜剧行业。
And so at first, there is no demand for you and your services.
因此，一开始，对您和您的服务没有任何需求。
He tells this story from his early days trying to start the business of his own comedy career out of nothing, with nobody believing in him.
他讲述了这个故事，讲述了他早年试图白手起家开创自己的喜剧事业，却没有人相信他的故事。
When I moved to New York 13 years ago to become a comedian, my parents were very upset, because my-- and they really, really were.
13 年前，当我搬到纽约成为一名喜剧演员时，我的父母非常沮丧，因为我的——他们真的非常非常沮丧。
They were very concerned.
他们非常担心。
My dad is a doctor, my mom is a nurse-- those are professions where people help other people and are ashamed of their artistic children.
我的父亲是一名医生，我的母亲是一名护士——在这些职业中，人们帮助别人，却为自己的艺术孩子感到羞耻。
But my parents were so worried when I moved to New York.
但当我搬到纽约时，我的父母非常担心。
And in fairness, I mean, I was really struggling.
公平地说，我的意思是，我真的很挣扎。
I was broke.
我破产了。
I was living on an air mattress in Queens.
我住在皇后区的气垫床上。
I couldn't afford a dresser for my clothes.
我买不起一个梳妆台来放我的衣服。
When you're broke, everything is low to the ground, you know?
当你破产的时候，一切都变得很低，你知道吗？
Like, you roll off your air mattress in the morning.
就像，你早上从气垫上滚下来。
You grab some pants from the floor.
你从地板上抓起一条裤子。
You cook noodles on a hot plate.
你在热板上煮面条。
One falls out of your mouth, you're like, "Aw, it's not too far!" You know?
一颗从你嘴里掉出来，你会想，“哦，这不是太远了！”你知道？
And I couldn't even get past at the clubs in New York City, which is the real only reason I moved there.
我什至无法通过纽约市的俱乐部，这是我搬到那里的真正唯一原因。
So I drove my mom's station wagon around the country to areas of lesser comedy concentration, places like Ohio and West Virginia and New Jersey.
所以我开着妈妈的旅行车环游全国，去喜剧较少的地区，比如俄亥俄州、西弗吉尼亚州和新泽西州。
And I bought my mom's car.
我还买了我妈妈的车。
That's an important detail.
这是一个重要的细节。
Because I found out recently that sometimes when people's parents have faith in their child's dreams, they'll just give them their car.
因为我最近发现，有时当人们的父母对孩子的梦想有信心时，他们就会把车送给孩子。
My mom upcharged me on the station wagon.
我妈妈在旅行车上给我加了钱。
She got the full Blue Book value for the vehicle.
她获得了该车辆的完整蓝皮书价值。
She was like, this guy just doesn't have it.
她想，这个家伙就是没有这个能力。
I gotta get the short money out now.
我现在得把缺钱的钱拿出来。
I remember this particularly low point for me when I was performing in a comedy club in New Jersey, and I was driving back down the ramp into the Lincoln Tunnel, and towards my air mattress in Queens.
我记得当我在新泽西州的一个喜剧俱乐部表演时，我的心情特别低落，当时我正沿着坡道驶回林肯隧道，驶向我在皇后区的气垫床。
And the cop just sort of waved me over.
警察只是挥手让我过去。
You realize, when you're broke, that cops will just pull you over if you have a crappy car to see what else you've got going wrong in your life.
你意识到，当你身无分文时，如果你有一辆破车，警察就会把你拦下来，看看你的生活中还出了什么问题。
They'll just be like, "You!
他们只会说：“你！
Come here.
过来吧。
We're going to figure out what you've done."
我们会弄清楚你做了什么。”
And the cop says, "License and registration." As I'm pulling out my license, I'm realizing that it is expired by three weeks.
警察说：“执照和登记。”当我取出驾照时，我意识到它已经三周过期了。
So he was right.
所以他是对的。
And I had that moment where I'm thinking, wait, should I preface this conversation with this key piece of information?
在那一刻我在想，等等，我应该用这条关键信息作为这次谈话的序言吗？
Like, "All right, you're not gonna like this!" You know, like, "Same team!
就像，“好吧，你不会喜欢这个！”你知道，就像，“同一支球队！
We both think I'm an idiot!"
我们都认为我是个白痴！”
I didn't mention it.
我没有提到。
He goes back to the cruiser.
他回到巡洋舰上。
He's there for 15 minutes, because there's a lot to do.
他在那里待了 15 分钟，因为还有很多事情要做。
And then when he comes back, he's a little more stern.
然后当他回来的时候，他就更加严厉了。
He says, "Did you know that your license is suspended?"
他说：“你知道你的驾照被吊销了吗？”
Yeah.
是的。
See, I didn't-- I didn't know what suspended meant.
看，我不知道暂停意味着什么。
I was very naive.
我很天真。
Apparently I had an unpaid speeding ticket from high school, and my family moved.
显然，我从高中就收到了一张未付的超速罚单，然后我的家人就搬家了。
They don't forward registry mail, and so I said to him, and I quote, I said, "Yes.
他们不转发注册邮件，所以我对他说，我引用，我说，“是的。
No. Wait, what does suspended mean?"
不，等等，暂停是什么意思？”
And he said, "Please step out of the car." And I said, "No, no, no, I'm serious.
他说：“请下车。”我说：“不，不，不，我是认真的。
I don't know what suspended means," thinking we were having away a witty repartee.
我不知道暂停意味着什么，”以为我们正在进行一场诙谐的对答。
And he says, "Please step out of the car." And so I step out of the car.
他说：“请下车。”于是我下了车。
And he says, "You're under arrest." And I said, "I don't think so." And he says, "Yes, I'm sure of it." And then he cuffs me up against the car and put me in the back of the cruiser.
他说：“你被捕了。”我说：“我不这么认为。”他说：“是的，我确信这一点。”然后他把我铐在车上，然后把我放到巡洋舰的后座上。
Here's what I didn't know about when you get arrested.
这是你被捕时我不知道的事情。
This is a revelation.
这是一个启示。
They don't have to take you to jail right away.
他们不必立即将您送进监狱。
So I'm in cuffs, watching through the windshield, as this guy is just hanging out with his cop buddies, having a great time, laughing, like, "Hahaha!
所以我戴着手铐，透过挡风玻璃看着这个家伙只是和他的警察伙伴一起出去玩，玩得很开心，笑着说，“哈哈哈！
The Mets!" or whatever.
大都会队！”或其他什么。
"Ah, I arrested this guy for nuttin'!" You know?
“啊，我因为这家伙胡闹而逮捕了他！”你知道？
And so I'm afraid.
所以我害怕。
And then I'm sweaty.
然后我就出汗了。
And then I'm itchy.
然后我就痒了。
I had an itch on my face.
我脸上很痒。
And I didn't have any extremities available to scratch the itch.
而且我没有任何四肢可以挠痒痒。
And so I'm looking around, like the character from No Country for Old Men, and I see a door handle.
于是我环顾四周，就像《老无所依》中的角色一样，我看到了一个门把手。
And I'm like, OK, I can work with this.
我想，好吧，我可以处理这个。
And I reach my face over.
我把手伸过去。
And I'm scratching it against the door handle.
我用它在门把手上刮擦。
But that just creates more itches-- on my face, on my shoulder, on my chin.
但这只会带来更多的瘙痒——在我的脸上、肩膀上、下巴上。
And then I'm sort of writhing around in circles in the back of the cruiser like a dog trying to shake his medical cone.
然后我就在巡洋舰后部扭动起来，就像一只狗试图摇动他的医疗锥体。
And the cop looks back.
警察回头看了一眼。
He's like, "We got a live one!"
他说：“我们有活的了！”
"What the hell are you doing?" I'm like-- (DESPERATELY) "Will you scratch my face?" Apparently they never do that.
“你到底在做什么？”我就像——（绝望地）“你会抓挠我的脸吗？”显然他们从来不这样做。
It turns out no one's even asked before, which is crazy to me.
事实证明以前根本没有人问过，这对我来说太疯狂了。
The officer booked me at the Weehawken, New Jersey jail.
警官将我登记在新泽西州威霍肯监狱。
And he even took the shoelaces out of my shoes, because apparently it's a very common thing when people's licenses are suspended because they hang themselves.
他甚至把我鞋子上的鞋带拿掉了，因为显然，当人们因为上吊自杀而吊销驾照时，这是很常见的事情。
And I don't like to joke about it.
我不喜欢开玩笑。
It's called suspension post-suspension.
这称为暂停后暂停。
All too common.
一切都太常见了。
Under-reported.
报道不足。
And and then he took a mug shot of me.
然后他给我拍了一张照片。
And he knew I was-- he knew I'd performed at a comedy club that night, and so he took an extra one, and he put it in his pocket.
他知道我——他知道那天晚上我在喜剧俱乐部表演了，所以他额外拿了一张，然后放进了口袋里。
And he goes, "This is in case you ever get famous."
他说：“这是为了以防万一你出名。”
Which I thought was nice.
我觉得这很好。
'Cause at least he's rooting for me.
因为至少他支持我。
I mean, sure, he's arresting me now, but long-term, this guy sees it.
我的意思是，当然，他现在正在逮捕我，但从长远来看，这个人看到了这一点。
Which is more than I can say for my mom.
这比我能为我妈妈说的还要多。
Thank you.
谢谢。
[APPLAUSE] Ira Glass Mike Birbiglia.
[掌声]艾拉·格拉斯·迈克·比尔比利亚。
His 100-city comedy tour includes The Chicago Theatre and two cities in New Jersey.
他的 100 个城市喜剧巡演包括芝加哥剧院和新泽西州的两个城市。
Details at birbigs.com.
详情请见 birbigs.com。
[MUSIC - "DRIVING ON 9" BY THE BREEDERS]
[音乐 - 饲养员的“DRIVING ON 9”]
Act Three: The Other Real World Ira Glass Act Three, "The Other Real World." You know, when you start a business, it usually takes over your life, at least for a while.
第三幕：另一个真实世界 艾拉·格拉斯 第三幕，“另一个真实世界”。你知道，当你开始创业时，它通常会占据你的生活，至少一段时间。
This last story is about somebody throwing herself into a business plan that is really actually an entire life plan to last a lifetime.
最后一个故事是关于一个人全身心投入到一个商业计划中，这个计划实际上是一个持续一生的人生计划。
The story was produced for a podcast called Love + Radio .
这个故事是为一个名为“Love + Radio”的播客制作的。
And this story is unusual in so many ways and is just great.
这个故事在很多方面都很不寻常，而且很棒。
The woman who's speaking in the story is named Taylor Rose Nations.
故事中说话的女人名叫泰勒·罗斯·恩尼斯 (Taylor Rose Nations)。
Here's Taylor.
这是泰勒。
When I was a nursing assistant, I took care of a lady who couldn't chew any food.
当我担任护理助理时，我照顾过一位无法咀嚼食物的女士。
Bad teeth, she didn't want to go get them pulled out-- she was so old.
牙齿不好，她不想去拔掉它们——她太老了。
She just, like, was cool with drinking juice the rest of her life.
她只是，就像，在她的余生中喝果汁很酷。
And her family decided that it would be better for her to get her teeth pulled and get dentures.
她的家人决定给她拔牙并装上假牙会更好。
She ended up getting her teeth pulled.
她最终被拔掉了牙齿。
And after that, she refused to eat.
之后，她拒绝吃饭。
And she ended up just dying.
而她最终就死了。
After somebody dies, we strip the bed, sanitize the room.
有人去世后，我们会清理床铺，对房间进行消毒。
It's this whole thing.
就是这整件事。
And the next patient called me in and she asked me, "Did somebody just die in this bed?" And I said, "Uh, yeah.
下一个病人叫我进去，她问我：“有人刚刚死在这张床上吗？”我说：“呃，是的。
[LAUGHS] They did." And she said, "I thought so, because they just bit me."
[笑]他们做到了。”她说：“我也是这么想的，因为它们只是咬了我。”
And I was just like, what are you talking about?
我当时就想，你在说什么？
And she said, "Yeah, they just bit me, and I reached back to where they bit me and I found this." And it was a tooth, like a full tooth with, like, the roots and-- And I said, "Are you sure that's not your tooth?" And she was like, "I'm pretty sure I'd know if I lost a tooth."
她说：“是的，他们刚刚咬了我，我把手伸向他们咬的地方，发现了这个。”那是一颗牙齿，就像一颗完整的牙齿，有根部，然后——我说，“你确定那不是你的牙齿吗？”她说：“我很确定如果我掉了一颗牙我就会知道。”
If I hadn't had those experiences, I would probably 100% say, like, you just die.
如果我没有这些经历，我可能 100% 会说，你就死吧。
You stop living.
你停止生活。
But who knows?
但谁知道呢？
I haven't died yet.
我还没死。
I don't believe in, like, an afterlife in a biblical sense or anything like that.
我不相信圣经意义上的来世或类似的东西。
I kind of think you probably just stop being.
我觉得你可能就不再存在了。
I think there are probably a lot of things that I'll miss.
我想我可能会错过很多事情。
My family, and books.
我的家人，还有书。
Pizza, and beer, especially.
尤其是披萨和啤酒。
If nobody's actually looked at the website, I think it kind of sounds crazy.
如果没有人真正看过这个网站，我觉得这听起来有点疯狂。
I think most people think I'm, like, getting sucked into some weird cult.
我想大多数人都认为我陷入了某种奇怪的邪教之中。
I literally never go to the doctor, so I was nervous anyway.
我实际上从不去看医生，所以无论如何我都很紧张。
Having to make that appointment kind of made this a little bit more real an experience.
必须进行预约让这成为一种更加真实的体验。
Vision test, colorblind, hearing, breathing, blood work, blood pressure.
视力测试、色盲、听力、呼吸、血液检查、血压。
Then I had to have an EKG done.
然后我必须做心电图。
Pelvic exam.
骨盆检查。
You had to get like a gynecologist, too?
你也必须变得像妇科医生吗？
Like the whole thing.
就像整件事一样。
Elizabeth Jenkins What is the-- do you know what the purpose of that was?
伊丽莎白·詹金斯 这是什么——你知道这样做的目的是什么吗？
I think the whole thing is just to make sure that you're completely disease-free.
我认为整件事只是为了确保你完全没有疾病。
Like you don't have cervical cancer or, you know, AIDS.
就像您没有患有宫颈癌或艾滋病一样。
I work as a chemist.
我是一名化学家。
That's my-- basically my first job out of college, and I don't want to work there forever.
这基本上是我大学毕业后的第一份工作，我不想永远在那里工作。
My mixing station and where I do a lot of research and development is on the same bench as my computer, so I just stream The Bachelor and work on formulas.
我的调音台和我进行大量研究和开发的地方与我的电脑在同一个工作台上，所以我只是播放《学士》并研究公式。
[LAUGHS] And then quickly pause it if anybody came in.
[笑]如果有人进来，就迅速暂停。
Minimize!
最小化！
Then don't tell me you love [BLEEP] me.
那别告诉我你爱[哔]我。
Don't tell me that.
别告诉我这个。
That, to me, is not a man.
对我来说，那不是一个人。
The Bachelor is a very silly show where a bunch of ladies try to date the same guy.
《单身汉》是一个非常愚蠢的节目，一群女士试图和同一个人约会。
The Bachelor might offer you the key to the fantasy suite.
单身汉可能会为你提供梦幻套房的钥匙。
You can take it or you can pass.
你可以接受它，也可以通过。
Juan Pablo, who is The Bachelor now, the season I applied for--
胡安·巴勃罗，现在是单身汉，我申请的那个赛季——
I'm 100% sure.
我百分百确定。
Taylor Rose Nations Super cute.
泰勒·罗斯国家超级可爱。
I am in.
我在。
I'm single.
我单身。
Uh, I got nothing going on.
呃，我什么都没发生。
I'll be on The Bachelor .
我会参加《单身汉》。
You get to go fly around the world and go on all these crazy dates, go to the fantasy suite if you want to.
你可以飞往世界各地，参加所有这些疯狂的约会，如果你愿意的话，可以去梦幻套房。
[LAUGHS] Totally in.
[笑]完全同意。
So I kept joking that if my Bachelor application fell through, at least I'd have this to fall back on.
所以我一直开玩笑说，如果我的学士申请失败，至少我还有这个依靠。
Which was kind of funny, because my Bachelor application did fall through, and-- and here I am.
这有点有趣，因为我的学士申请确实失败了，然后——我就在这里。
They had said by the end of December 2013, we'll hear something.
他们曾表示，到 2013 年 12 月底，我们会听到一些消息。
That week comes, I realize I hadn't heard anything.
那一周到来时，我意识到我什么也没听到。
I want to hear something soon.
我想尽快听到一些消息。
And I woke up, and I always check my email in the morning on my phone.
我醒来后，总是在早上用手机查看电子邮件。
And I got that letter, and like, did the whole eye-rubbing, like, "No way!" thing.
我收到了那封信，整个过程都在揉眼睛，就像，“不可能！”事物。
"Dear Miss Taylor Rose Nations, you and only 1,057 others around the globe have been preselected as potential candidates to launch the dawn of a new era, human life on Mars.
“亲爱的泰勒·罗斯国家小姐，您和全球仅 1,057 名其他人已被预选为潜在候选人，开启人类在火星上生活的新时代的黎明。
Congratulations, you have made it to the next round.
恭喜您，您已进入下一轮。
Now catch your breath."
现在屏住呼吸。”
Mars One will establish human settlement on Mars in 2023.
火星一号将于2023年在火星上建立人类定居点。
In that year, the first group of four humans will land on Mars.
那一年，第一批四人将登陆火星。
The Dutch organization Mars One hopes to build a community of settlers on the planet.
荷兰组织“火星一号”希望在这个星球上建立一个定居者社区。
Every two years after that, another group will join the settlement.
此后每两年，就会有另一群人加入该定居点。
[APPLAUSE] Bas Lansdorp I am Bas Lansdorp, and I am organizing a human mission to the planet Mars in the year 2023.
[掌声] Bas Lansdorp 我是 Bas Lansdorp，我正在组织 2023 年前往火星的人类任务。
Mars One has designed a mission that is much simpler than previous designs for Mars missions.
火星一号设计的任务比以前的火星任务设计简单得多。
The most significant simplification is that the crew is actually going to stay and live on Mars with the intention to remain there for the rest of their lives.
最重要的简化是，宇航员实际上将留在火星上生活，并打算在那里度过余生。
Jumped out of bed.
从床上跳了起来。
My roommate was down the hall, and I was knocking on her door, freaking out.
我的室友就在走廊那头，我惊慌失措地敲着她的门。
I'm like Megan!
我就像梅根！
I'm going to Mars!
我要去火星！
She said, "That's [BLEEP] awesome!"
她说：“那太棒了！”
I'm, like, just sitting in the living room, thinking, like, this could actually happen.
我就像坐在客厅里想，这实际上可能会发生。
I'm just rereading that letter over and over and realizing that I didn't feel-- I didn't feel scared about it.
我只是一遍又一遍地重读那封信，并意识到我并不感到害怕。
I wasn't worried.
我并不担心。
When I told my dad, I was in Whistler, and he had been watching Game of Thrones , which I got him for Christmas.
当我告诉爸爸时，我在惠斯勒，他一直在看《权力的游戏》，这是我送给他的圣诞节礼物。
I told him I had been accepted and that there were 1,000 of us left.
我告诉他我已被录取，我们还剩下 1,000 人。
It was silent on the phone for like 30 seconds.
电话那头沉默了大约30秒。
He got all teary, and said, "Aw, you're going to Mars, and Ned Stark's getting his head chopped off.
他泪流满面，说道：“噢，你要去火星，奈德·史塔克的头要被砍掉了。
What's next?"
接下来怎么办？”
The one-way mission means we don't ever get to come home.
单程任务意味着我们永远无法回家。
But we're going to be setting up camp there.
但我们要在那里扎营。
A lot of people have been talking to me, like, is this a scam?
很多人都跟我说，这是骗局吗？
You had to pay $35 to apply.
您必须支付 35 美元才能申请。
Do they just want your money?
他们只是想要你的钱吗？
"Don't go!
“别走！
You're just a human guinea pig." I don't mind.
你只是一只人类小白鼠。”我不介意。
If I can go to Mars and be a human guinea pig, I'm willing to sort of donate my body to science.
如果我能去火星做一只人类小白鼠，我愿意将我的身体捐献给科学。
I feel like it's worth it for me, personally, and it's kind of a selfish thing, but just to turn around and look and see Earth, like that's a lifelong, like, total dream.
我觉得这对我个人来说是值得的，这是一种自私的事情，但只是转身看看地球，就像这是一个终生的、完全的梦想。
Never thought in a million years that that would be something I could ever experience.
从未想过在一百万年后我会经历这样的事情。
That, to me, is worth the whole thing, worth, like, my spaceship crashing or getting taken advantage of.
对我来说，这一切都是值得的，就像我的宇宙飞船坠毁或被利用一样。
To me, that in itself is worth it.
对我来说，这本身就是值得的。
Oh, you know what?
哦，你知道吗？
They did have a handicapped girl.
他们确实有一个残疾女孩。
They had a chick-- whoa!
他们有一个小鸡——哇！
They have a pregnant one?
他们已经怀孕了？
And so this is the season that you applied for, right?
这就是你申请的季节，对吧？
Yeah.
是的。
I sent out my application for The Bachelor and Mars One around the same time.
我大约在同一时间发出了学士学位和火星一号的申请。
I take a step back and I see them, and I'm like, wow, you're lucky, man.
我后退一步，看到他们，我就想，哇，你真幸运，伙计。
All the girls, they have, like, 30 seconds to sell themselves to this dude when they walk out of the limo.
所有的女孩，当她们走出豪华轿车时，她们都有 30 秒的时间向这个家伙推销自己。
Some of them tumble out and do gymnastics, and others have prepared jokes.
他们中的一些人翻滚着出去做体操，另一些人则准备好了笑话。
Hi, I'm Chris Harrison.
嗨，我是克里斯·哈里森。
Taylor Rose Nations Oh.
泰勒·罗斯国家哦。
Here he is.
他在这里。
Love that guy.
爱那个家伙。
Welcome to the new season of The Bachelor .
欢迎来到新一季的单身汉。
And how do you think that's going to be, going from a view of reality TV to being the person that could potentially be in a lifelong reality TV show?
从真人秀节目的视角到成为可能终生出现在真人秀节目中的人，你认为这会怎样？
Unlike The Bachelor , where you're on a show and it's a season, and you go and you vacation and make out with Juan Pablo, like, if you actually get selected for Mars One, it's the rest of your life.
与《单身汉》不同，在《单身汉》中，你参加一个节目，这是一个季节，然后你去度假并与胡安·巴勃罗亲热，就像，如果你真的被选中参加火星一号，那就是你的余生。
So it's probably really important to be completely authentic.
因此，保持完全真实可能非常重要。
That way you're not selected on false pretenses, and-- and then you end up hating everything.
这样你就不会因为虚假的借口而被选中，然后——然后你最终会讨厌一切。
[LAUGHS] And, yeah.
[笑]而且，是的。
And you're going to be there with only three other people, right?
而且你只会和其他三个人一起去那里，对吗？
Mhm.
嗯。
That's the plan.
这就是计划。
Elizabeth Jenkins Do you ever think to yourself, like, that's not a lot of options for potential sexual partners?
伊丽莎白·詹金斯（Elizabeth Jenkins）你有没有想过，对于潜在的性伴侣来说，这不是很多选择？
[LAUGHS] Mm, yes.
[笑] 嗯，是的。
But I also think at least initially, we will basically just be trying to survive.
但我也认为至少在最初，我们基本上只是为了生存。
And so we probably won't be-- well, I don't know.
所以我们可能不会——嗯，我不知道。
I don't know.
我不知道。
Yeah, I've thought about that a little bit.
是的，我考虑了一下。
But also, four more people are coming in two years, so that's like seven people.
而且，两年内还会有四个人加入，所以总共有七个人。
[LAUGHS] Water, food, a good book, and a vibrator-- you're set.
[笑]水、食物、一本好书和一个振动器——一切准备就绪。
[LAUGHS]
[笑]
So I had submitted my application to Mars One probably a few months prior to submitting my video.
因此，我可能在提交视频之前几个月向火星一号提交了申请。
You don't have to do it all at once.
您不必一次完成所有操作。
So we developed a little script about me in the future, when Earth's gone to [BLEEP].
所以我们在未来开发了一个关于我的小脚本，当地球进入[BLEEP]时。
And it's really dorky and it's awful.
这真的很愚蠢而且很糟糕。
And hope nobody's ever seen it or will ever watch it.
希望没有人见过或永远不会观看它。
My name is Taylor.
我叫泰勒。
The date is March 10, 2085.
日期是 2085 年 3 月 10 日。
And I'm here in America.
我在美国。
Things on Earth are getting worse every day.
地球上的事情每天都在变得更糟。
With the rising sea levels, we're all forced to live so close to each other, and disease is spreading rampantly.
随着海平面上升，我们都被迫住得很近，疾病也在肆虐。
We've got no food.
我们没有食物了。
We've got no drinking water left.
我们已经没有饮用水了。
What is available as being hoarded by those with money.
有钱人可以囤积什么。
People are dying in the streets of dehydration and starvation.
人们因脱水和饥饿而死在街头。
The hurricanes are coming almost constantly now, and there's no escaping them.
现在飓风几乎不断袭来，无法逃脱。
I fear that the end is near.
我担心末日已近。
Why did we not do something about this while we had the chance?
我们为什么不在有机会的时候对此采取行动呢？
Why did we not expand beyond Earth?
为什么我们没有扩展到地球之外？
Why did we not go to Mars?
我们为什么不去火星？
Taylor Rose Nations It's funny how much added value everyday experiences kind of have when you know that you-- in 10 years, you might not have any of those anymore.
Taylor Rose Nations 有趣的是，当你知道 10 年后，你可能不再拥有这些日常体验时，它会带来多少附加价值。
I guess it's kind of like if you know when you're going to die.
我想这有点像你知道自己什么时候会死。
Like, your know when your day on Earth is.
就像，你知道你在地球上的日子是什么时候。
All of your days up to that day will be so much more important, and you'll experience them so much more than if you were just going on like everybody else.
直到那一天为止，你的所有日子都会变得更加重要，并且你会比你像其他人一样继续经历更多的事情。
Especially at night, when it's windy and dry, I'm just like, I only have a set amount of these left.
尤其是在晚上，当风大且干燥的时候，我就想，我只剩下一定数量的了。
This is extraordinary project.
这是一个非凡的项目。
No taxpayers' money will be involved.
不会涉及纳税人的钱。
We will finance this mission by creating the biggest media event ever around.
我们将通过举办有史以来最大的媒体活动来资助这一使命。
This is going to be a media spectacle.
这将成为一场媒体盛宴。
Big Brother will pale in comparison.
相比之下，老大哥就黯然失色了。
So everybody can watch as we progress, the astronauts are selected, as they go into training, and as they explore Mars.
因此，每个人都可以观看我们的进展、宇航员的选拔、训练以及探索火星。
The whole world will be watching and experience this journey.
全世界都将关注并体验这一旅程。
I kind of feel like 1,058 people just volunteered for a tribute, like The Hunger Games .
我感觉好像有 1,058 个人自愿参加致敬活动，就像《饥饿游戏》一样。
And we're all just kind of like standing around, wondering what's going to happen.
我们都有点像站在那里，想知道会发生什么。
When I picture the launch, I picture a lot of media.
当我想象发布会时，我会想到很多媒体。
From that point forward, our entire lives will be televised.
从那时起，我们的整个生活都将被电视转播。
I think the lead-up to takeoff is going to be harder than post-takeoff, because it's, like, all this attention, and-- and you have to kind of be a public figure.
我认为起飞前的准备工作会比起飞后更困难，因为它就像所有这些关注一样，而且你必须成为公众人物。
Nobody knows who I am right now, but 10 years from now, people will, if things go as planned.
现在没有人知道我是谁，但十年后，如果事情按计划进行，人们就会知道。
But it seems like you're-- like that would definitely be attention on you.
但看起来你——就像那样肯定会引起你的注意。
Mhm.
嗯。
Elizabeth Jenkins You know, how do you think you're going to handle that as someone who's sort of nervous?
伊丽莎白·詹金斯：你知道，作为一个有点紧张的人，你认为你会如何处理这个问题？
I think it's getting easier.
我认为事情变得越来越容易了。
I feel like every year, I sort of feel a little bit more comfortable in my own skin, if that makes sense.
我觉得每年我都会对自己的皮肤感到更舒服一些，如果这是有道理的话。
I still do the whole awkward robot thing, but now I just embrace it.
我仍然做整个尴尬的机器人事情，但现在我只是接受它。
[LAUGHS]
[笑]
So it's gotten less-- it's still hard.
所以它变得更少了——仍然很难。
But I feel like I've been purposely putting myself out there a lot more than I have.
但我觉得我一直在刻意让自己投入更多的精力。
I'm trying to put myself in social situations where I don't know people, and like, I have to learn to talk to people.
我试图将自己置于不认识的人的社交场合，并且我必须学会与人交谈。
Or, like, I've been going on dates a little bit.
或者，就像，我一直在约会。
But I'm not at all in a rush to commit to anything.
但我并不急于承诺任何事情。
Not looking for long-term relationships.
不寻找长期关系。
I've got 10 years, people.
我还有10年时间，朋友们。
You know, I think about it a lot, that I only have one life to live and I can choose to do whatever I want with it.
你知道，我想了很多，我的生命只有一次，我可以选择用它做任何我想做的事。
So I can choose to stay in Olympia and hang out here and play roller derby and ride my motorcycle and live life that way.
所以我可以选择留在奥林匹亚，在这里闲逛，玩轮滑德比赛，骑摩托车，过这样的生活。
Or if I choose to go to medical school, that'll be another path.
或者如果我选择去医学院，那将是另一条路。
And so given the choice, I feel like it's kind of an easy decision.
因此，如果有选择的话，我觉得这是一个简单的决定。
If you do get to that next round, it's for keeps.
如果你确实进入了下一轮，那就永远如此。
You know, you're not going to be able to leave the planet.
你知道，你将无法离开这个星球。
What if you get there and it sucks?
如果你到了那里却很糟糕怎么办？
Yeah, that-- that would suck.
是的，那--那会很糟糕。
It probably will suck pretty-- like, it will suck, I'm sure.
它可能会很糟糕——就像，它会很糟糕，我确信。
But you-- you get to know that your life is about something bigger than just, like, paying your bills and living and dying and being boring.
但你——你会知道，你的生活不仅仅是支付账单、生、死、无聊等更重要的事情。
That story was produced by Elizabeth Jenkins for the podcast Love + Radio -- which, I have to say, has some of the most emotionally complicated stories and portraits of people that anybody is doing anywhere.
这个故事是由伊丽莎白·詹金斯为播客《Love + Radio》制作的——我不得不说，其中有一些情感上最复杂的故事和人物肖像，任何人在任何地方都可以做。
It's on the Radiotopia network.
它位于 Radiotopia 网络上。
I totally recommend it.
我完全推荐它。
This story was edited and mixed by Nick van der Kolk and Brendan Baker.
这个故事由 Nick van der Kolk 和 Brendan Baker 编辑和混合。
You can find Love + Radio at loveandradio.org.
您可以在 loveandradio.org 找到 Love + Radio。
Well, our program was produced today by Nancy Updike and myself with Alex Blumberg, Ben Calhoun, Sean Cole, Stephanie Foo, Chana Joffe-Walt, Sarah Koenig, Miki Meek, Jonathan Menjivar, Brian Reed, Robyn Semien, Alissa Shipp.
今天我们的节目由 Nancy Updike 和我本人以及 Alex Blumberg、Ben Calhoun、Sean Cole、Stephanie Foo、Chana Joffe-Walt、Sarah Koenig、Miki Meek、Jonathan Menjivar、Brian Reed、Robyn Semien、Alissa Shipp 共同制作。
Our senior producer is Julie Snyder.
我们的高级制片人是朱莉·斯奈德。
Production help from JP Dukes.
JP Dukes 提供制作帮助。
Seth Lind is our operations director.
塞思·林德 (Seth Lind) 是我们的运营总监。
Emily Condon's our production manager.
艾米丽·康登是我们的生产经理。
Elise Bergerson's our administrative assistant.
埃莉斯·伯格森是我们的行政助理。
Adrianne Mathiowetz runs our website.
阿德琳娜·马修韦茨 (Adrianne Mathiowetz) 负责运营我们的网站。
Research help today from Benjamin Anastas and Michelle Harris.
本杰明·阿纳斯塔斯和米歇尔·哈里斯今天提供了研究帮助。
Music help from Rob Geddis.
罗布·格迪斯 (Rob Geddis) 提供音乐帮助。
Special thanks to LaShante Goffigan.
特别感谢拉尚特·戈菲根。
Our website, thisamericanlife.org.
我们的网站 thisamericanlife.org。
This American Life is delivered to public radio stations by PRX, the Public Radio Exchange.
《美国生活》由公共广播电台 PRX 向公共广播电台播出。
Thanks as always to our program's co-founder, Torey Malatia.
一如既往地感谢我们项目的联合创始人 Torey Malatia。
You know, I always thought of him as the general manager of a public radio station, but if you ask him, he see himself more like this.
你知道，我一直认为他是一家公共广播电台的总经理，但如果你问他，他认为自己更像是这样。
I'm a little girl running my own business.
我是一个经营自己生意的小女孩。
I'm Ira Glass.
我是艾拉·格拉斯。
Back next week with more stories of This American Life .
下周我们将带来更多《美国生活》的故事。
[MUSIC - "SPACE TRUCKIN'" BY DEEP PURPLE]
[音乐 - DEEP PURPLE 的“太空卡车”]
This American Life This American Life is produced in collaboration with WBEZ Chicago and delivered to stations by PRX The Public Radio Exchange.
This American Life This American Life 与 WBEZ Chicago 合作制作，并由 PRX 公共广播电台传送到各电台。