Tupperware!
Tupperware Jubilee Footage: American businesswomen make an impression on America's economy through home party selling, in millions of homes across the nation each year.
特百惠周年纪念镜头:美国女企业家每年在全国数百万家庭中通过家庭聚会销售给美国经济留下深刻印象。
Narrator: In the 1950s, women discovered they could make thousands, even millions, from bowls that burped.
旁白:20世纪50年代,女性发现她们可以通过打嗝的碗赚到数千甚至数百万美元。
Narrator: The Tupperware ladies built an empire by selling their plastic products in living rooms across the country, at Tupperware Parties.
旁白:特百惠女士们通过在全国各地的客厅和特百惠派对上销售塑料制品建立了一个帝国。
Jean Conlogue, Stanley Home Products salesperson and Tupperware distributor: Anyway, I made the parties fun.
Jean Conlogue,斯坦利家居产品销售人员兼特百惠分销商:无论如何,我让聚会变得有趣。
They really had a good time.
他们真的玩得很开心。
Lavon Weber, Tupperware salesperson and distributor: And they liked playing the games...
Lavon Weber,特百惠销售人员和分销商:他们喜欢玩游戏......
I'd say, "Well, that's it." "Well, one more.
我会说:“好吧,就是这样。” “嗯,再来一张。
Come on, Lavon.
来吧,莱文。
One more game."
还有一场比赛。”
Tupperware Home Party Film, Marge Rogers: Haven't you wished for unspillable containers that wouldn't break?
特百惠家庭派对影片,玛吉·罗杰斯:您难道不希望拥有不会破裂的防溢容器吗?
I'm here to show you modern dishes for modern living that will save you time and money...
我来这里是为了向您展示适合现代生活的现代菜肴,这将节省您的时间和金钱......
Narrator: Tupperware's creator was a small-town inventor with oversized dreams named Earl Silas Tupper.
旁白:特百惠的创造者是一位拥有远大梦想的小镇发明家,名叫厄尔·塞拉斯·塔珀 (Earl Silas Tupper)。
Charles McBurney, Tupperware Staff, PR Director: The man was a genius.
Charles McBurney,特百惠员工、公关总监:这个人是个天才。
Not with people, though, with the product.
但不是与人,而是与产品。
Narrator: It took a genius with people, a woman named Brownie Wise, to push Tupper's product onto the world stage.
旁白:一位名叫布朗尼·怀斯(Brownie Wise)的女性天才将特珀的产品推上了世界舞台。
Mary Siriani, Tupperware salesperson and distributor: When she came out, all the hullabaloo and the applause, and this was our Brownie.
Mary Siriani,特百惠销售人员和经销商:当她出来时,大家都欢呼雀跃,掌声雷动,这就是我们的布朗尼。
And everyone wanted to be like a Brownie.
每个人都想成为布朗尼那样的人。
I guess Bess Bernstein lost about 25, 30 pounds wanting to look like Brownie.
我猜贝丝·伯恩斯坦(Bess Bernstein)为了看起来像布朗尼(Brownie)而减掉了大约 25 到 30 磅。
Li Walker, Tupperware salesperson and distributor: My impression was so here was a powerful woman, a woman ahead of her time.
Li Walker,特百惠销售人员兼经销商:我的印象是,这是一位强大的女性,一位走在时代前面的女性。
Sylvia Boyd, Tupperware salesperson and distributor: Brownie had the ability to just talk to your dreams.
Sylvia Boyd,特百惠销售人员和经销商:布朗尼有能力与你的梦想对话。
Things you didn't even know you wanted.
你甚至不知道你想要的东西。
She'd draw these beautiful pictures and you could suddenly see yourself being, you know, something that you hadn't thought about before.
她会画出这些美丽的图画,你会突然发现自己变成了你以前从未想过的样子。
Anna Tate, Stanley Home Products salesperson and Tupperware distributor: You have to understand, in the 50s, women didn't get too much recognition.
Anna Tate,斯坦利家居产品销售人员兼特百惠分销商:你必须明白,在 50 年代,女性并没有得到太多的认可。
They were teased on all the comedy shows about "Boy, she sure spends my money in a hurry," and you'd hear, these were the jokes of the times then, in the, back in the 50s.
他们在所有喜剧节目中都被嘲笑为“男孩,她确实很快就把我的钱花光了”,你会听到,这些是当时的笑话,在 50 年代。
Montie Thayer, Brownie's Cousin: You know back then it was a masculine world.
Montie Thayer,布朗尼的表弟:你知道那时候是一个男性化的世界。
Wives done what their husbands told them to do, without arguin'.
妻子们按照丈夫的吩咐去做,没有任何争论。
I guess my generation is the one that broke that up.
我想是我们这一代人打破了这种局面。
Archival footage, Once Upon a Honeymoon : I wish...
档案片段,蜜月往事:我希望......
I wish the kitchen faucet wouldn't drip all day.
我希望厨房的水龙头一整天都不会滴水。
I wish that refrigerator door would close, and stay closed.
我希望冰箱门能关上,并保持关闭状态。
Anna Tate, Stanley Home Products salesperson and Tupperware distributor: Well, I frankly think that everybody believed a woman's place was in the home and in the kitchen and in the bedroom, and that was it.
安娜·泰特(Anna Tate),斯坦利家居用品销售人员兼特百惠分销商:嗯,坦率地说,我认为每个人都认为女人的位置是在家里、厨房和卧室,仅此而已。
I think that, that, a lot of men did not want their wives to go out and earn money.
我认为,很多男人不希望他们的妻子出去赚钱。
Archival footage, Once Upon a Honeymoon: : A brand new sink, a built in oven, a new refrigerator and a phone -- a kitchen phone -- a bright red phone.
档案片段《蜜月往事》::一个全新的水槽、一个内置烤箱、一台新冰箱和一部电话——一部厨房电话——一部鲜红色的电话。
I gotta go, goodbye, goodbye, goodbye, I'll call you later!
我得走了,再见,再见,再见,我稍后再给你打电话!
Narrator: Women were celebrated for working in defense factories during World War Two, but after the war, they got a clear message: go back to the kitchen.
旁白:第二次世界大战期间,女性因在国防工厂工作而受到赞扬,但战后,她们得到了一个明确的信息:回到厨房。
Jean Conlogue, Stanley Home Products salesperson and Tupperware distributor: I got divorced after the war was over.
Jean Conlogue,斯坦利家居产品销售员兼特百惠分销商:战争结束后我离婚了。
Yes.
是的。
And, it was tough.
而且,这很艰难。
And I knew I had to make money.
我知道我必须赚钱。
Irene Ellis, Tupperware salesperson and distributor: I came from a very poor family -- I mean very poor.
Irene Ellis,特百惠销售人员和经销商:我来自一个非常贫穷的家庭——我的意思是非常贫穷。
They were farmers and not good ones at that, I guess.
我猜他们是农民,但在这方面并不擅长。
And I would hate to think that my life would have been like that forever.
我不愿想象我的生活会永远这样。
Narrator: America had survived the Depression and World War II, and the country was booming.
旁白:美国经历了大萧条和第二次世界大战,国家正在蓬勃发展。
Women who'd done without now wanted a piece of the pie.
以前没有的女性现在想要分一杯羹。
Tupperware's burping bowls provided just the chance they needed...
特百惠的打嗝碗正好提供了他们所需要的机会......
Lavon Weber, Tupperware salesperson and distributor: I was lookin' for something to do to earn some money, because on a farm, I wanted this blonde coffee table, and that is just not on the list.
Lavon Weber,特百惠销售人员和经销商:我一直在寻找一些可以赚点钱的事情,因为在一个农场,我想要一张金色的咖啡桌,但那不在清单上。
So I went to that party, and she said, "I made ten dollars here today." There wasn't anything that I could've done, and worked all day at that time in the Panhandle, and have made ten dollars.
所以我去了那个聚会,她说:“我今天在这里赚了十美元。”我无能为力,当时在狭长地带工作了一整天,赚了十美元。
So I was thinking, "Gosh, if I could just make five dollars, ten parties down the road, I could have that blonde coffee table."
所以我在想,“天哪,如果我能赚五美元,参加十场派对,我就可以拥有那张金发咖啡桌了。”
So there I went home with my kit.
于是我带着我的装备回家了。
And mother said, "Now Vonnie, you can do that." Bob said, "It won't amount to nothing, you'll hold a few parties and we'll have all this junk on hand." And he didn't know at that time, that I was having to pay for that junk, and it didn't seem like the right time to tell him, so I just didn't tell him.
妈妈说:“现在,小温,你可以做到的。”鲍勃说:“这不会一事无成,你会举办一些聚会,我们手头就会有这些垃圾。”当时他并不知道我必须为那些垃圾付钱,而且现在似乎不是告诉他的合适时机,所以我就没有告诉他。
Narrator: Tupperware offered people with limited education a shot at success.
旁白:特百惠为受教育程度有限的人提供了成功的机会。
The training was "on the job."
培训是“在职培训”。
Mary Siriani, Tupperware salesperson and distributor: I went, we were in the bedroom, so I said Frank --
Mary Siriani,特百惠销售人员兼经销商:我去了,我们在卧室里,所以我说弗兰克——
Frank Siriani, Tupperware salesperson and distributor: That was our own private room, because we lived in a house with everybody, we didn't have our own place yet.
Frank Siriani,特百惠销售人员和经销商:那是我们自己的私人房间,因为我们和每个人都住在一个房子里,我们还没有自己的地方。
Mary Siriani, Tupperware salesperson and distributor: So I said, "I'm gonna sit on the bed.
Mary Siriani,特百惠销售人员兼经销商:所以我说,“我要坐在床上。
You're gonna set the kit up on the dresser.
你要把套件放在梳妆台上。
Then you'll stand in front of this mirror and you'll start your spiel." He says, "OK." So we set it up.
然后你会站在这面镜子前,开始你的演讲。”他说:“好的。”所以我们设置了它。
Now, I sit on the bed and I'm really gonna listen to this.
现在,我坐在床上,我真的要听这个。
So Frank gets up and he says "Good evening, ladies," and I burst out laughing.
于是弗兰克站了起来,他说“晚上好,女士们”,我突然笑了起来。
Tupperware Home Party Film, Marge Rogers: Tupperware was designed with an accent on beauty, for people of fine taste and with an accent...
特百惠家庭派对电影,玛吉·罗杰斯:特百惠的设计注重美观,适合品味高雅、有口音的人们……
Irene Ellis, Tupperware salesperson and distributor: My first party was my next door neighbor.
艾琳·埃利斯 (Irene Ellis),特百惠 (Tupperware) 销售人员兼经销商:我的第一个聚会是我的隔壁邻居。
And I must have started setting up the display about one o'clock in the afternoon for a seven o'clock party.
我一定是在下午一点左右开始为七点钟的聚会设置显示屏。
I was a nervous wreck.
我当时很紧张。
Narrator: Most Tupperware dealers had never imagined themselves as businesswomen.
旁白:大多数特百惠经销商从未将自己想象成女商人。
But Brownie Wise encouraged them to remake themselves, much as she'd remade herself years before.
但布朗尼·怀斯鼓励他们重塑自己,就像她几年前重塑自己一样。
In 1938, Brownie was stuck in a bad marriage in snowy Detroit, with an infant son.
1938 年,布朗尼在白雪皑皑的底特律陷入了一段糟糕的婚姻,并带着一个襁褓中的儿子。
She was 24 years old.
她当时24岁。
Jerry Wise, Brownie's Son: Uh, my mother didn't talk much about her childhood.
布朗尼的儿子杰里·怀斯:呃,我母亲很少谈论她的童年。
It may have been because she was too poor, or too backwards, or didn't have enough education.
可能是因为她太穷,或者太落后,或者没有受过足够的教育。
Narrator: She'd grown up in rural Georgia, the product of a broken marriage.
旁白:她在佐治亚州农村长大,是婚姻破裂的产物。
Her mother traveled as a union organizer, and left her, for years at a time, with her cousins.
她的母亲以工会组织者的身份四处旅行,并一度将她与她的表兄弟姐妹分开多年。
Montie Thayer, Brownie's cousin: She never thought that, Brownie Mae never thought that Georgia was a place to brag about bein' from.
布朗尼的表弟蒙蒂·塞耶(Montie Thayer):她从来没有想过,布朗尼·梅从来没有想过佐治亚州是一个值得吹嘘的地方。
Narrator: Brownie married a Ford Motor Company employee and moved north.
旁白:布朗尼与福特汽车公司的一名员工结婚并搬到北方。
Jerry Wise, Brownie's son: My parents were divorced when I was three years old.
杰里·怀斯,布朗尼的儿子:我三岁时,我的父母离婚了。
My mother took night courses and worked as a secretary.
我的母亲参加了夜校并担任秘书。
She could type a mile a minute.
她每分钟可以打字一英里。
We did scrape by.
我们确实勉强过去了。
Narrator: Brownie's life turned around one day, in 1947...
旁白:布朗尼的生活在 1947 年的某一天发生了转变……
Jerry Wise, Brownie's son: Someone knocked on our door selling Stanley Home Products and my mother said she could do a better demonstration than that woman did on her.
杰瑞·怀斯(Jerry Wise),布朗尼的儿子:有人敲响了我们的门,推销斯坦利家居产品,我母亲说她可以做比那个女人在她身上做的更好的示范。
Narrator: Stanley Home Products was part of a long tradition of men selling products door to door, demonstrating brushes, vacuums, pots and pans.
旁白:斯坦利家居产品公司是男人挨家挨户推销产品、展示刷子、吸尘器、锅碗瓢盆的悠久传统的一部分。
But Stanley added something new.
但斯坦利添加了一些新东西。
Fuller Party Plan Selling Film,: Woman 1: I've heard a little about this kind of party, but I've often wondered how it works.
富勒派对计划推销影片:女人 1:我听说过一些关于这种派对的事,但我经常想知道它是如何运作的。
Fuller Party Plan Selling Film,: Woman 2: Well here's the idea.
富勒派对计划畅销影片:《女人 2》:嗯,这就是主意。
All you have to do is invite about twelve or fifteen of your friends to drop over some afternoon or evening for a party.
您所要做的就是邀请大约十二或十五位朋友在某个下午或晚上来参加聚会。
And I'll help you put it on.
我会帮你戴上它。
Tell them we'll have lots of fun.
告诉他们我们会玩得很开心。
Fuller Party Plan Selling Film,: Woman 1: And then I suppose you take orders from the guests?
富勒派对计划推销影片,: 女人 1: 然后我想你接受客人的命令?
Fuller Party Plan Selling Film,: Woman 2: Yes, but no high-pressure selling.
富勒派对计划销售影片:女人 2:是的,但没有高压销售。
None of your friends will be embarrassed into buying.
您的朋友都不会因为购买而感到尴尬。
Narrator: Home party selling appealed to women -- it was a job that took advantage of their networks of friends and relatives.
旁白:家庭聚会销售对女性很有吸引力——这是一项利用她们的朋友和亲戚网络的工作。
Brownie Wise was a star in Stanley -- and soon became a manager, motivating others.
布朗尼·怀斯 (Brownie Wise) 是斯坦利的明星,并很快成为一名经理,激励他人。
Brownie Wise, Sales Bulletin: Hi gang.
Brownie Wise,销售公告:大家好。
Florence Zewicky has set a new record for the time it takes to build success in Stanley.
弗洛伦斯·泽维奇 (Florence Zewicky) 在斯坦利取得成功所需的时间创下了新纪录。
And what Florence Zewicky is doing, you can do too!
Florence Zewicky 正在做的事情,你也可以做!
Be Wise, Stanley-ize.
明智一点,斯坦利化。
Narrator: Another star Stanley dealer in the Detroit area was 16 year-old Gary McDonald.
旁白:底特律地区另一位斯坦利明星经销商是 16 岁的加里·麦克唐纳 (Gary McDonald)。
Gary McDonald, Tupperware staff: Most of the people in Stanley, of course, were in their 20s or 30s or 40s, so I think I was probably the only teenager in our part of the country, at least.
加里·麦克唐纳(Gary McDonald),特百惠员工:当然,斯坦利的大多数人都是 20 多岁、30 多岁或 40 多岁,所以我想至少我可能是我们这个地区唯一的青少年。
Narrator: It was Gary McDonald who brought Tupperware and Brownie Wise together.
旁白:是加里·麦克唐纳 (Gary McDonald) 将特百惠 (Tupperware) 和布朗尼·怀斯 (Brownie Wise) 结合在一起。
Gary McDonald, Tupperware staff: Well, my first exposure to Tupperware was when I saw it in the J.L.
加里·麦克唐纳(Gary McDonald),特百惠员工:嗯,我第一次接触特百惠是在 J.L.
Hudson Department store.
哈德逊百货公司。
And I said, "Wow!
我说:“哇!
That is a product which must be demonstrated."
这是一个必须展示的产品。”
Narrator: Gary and Brownie left Stanley and started their own Tupperware home party business.
旁白:加里和布朗尼离开了斯坦利,开始了他们自己的特百惠家庭派对业务。
Brownie Wise, Sales Bulletin: To Mary Koranda, for the juicy hostess party she nabbed last week.
Brownie Wise,销售公告:致玛丽·科兰达,感谢她上周举办的多汁的女主人派对。
That was wonderful, Mary.
太棒了,玛丽。
Good luck to you one and all, though confidentially, kids, luck has very little to do with it.
祝你们一切顺利,尽管保密,孩子们,运气与这没什么关系。
Gary McDonald, Tupperware staff: We got calls from Mr. Tupper's sales manager who said, "Just what in the hell are you people doing to sell the amount of Tupperware you're selling?"
加里·麦克唐纳 (Gary McDonald),特百惠 (Tupperware) 员工:我们接到特百惠 (Tupperware) 先生的销售经理打来的电话,他说:“你们到底在做什么,才能卖出那么多的特百惠 (Tupperware)?”
Narrator: This was a lucky turn in the life of Earl Silas Tupper.
旁白:这是塞拉斯·塔珀伯爵一生中的幸运转折。
He'd grown up dirt poor in Central Massachusetts.
他在马萨诸塞州中部的一贫如洗中长大。
He barely graduated from high school, but he was obsessed with becoming a millionaire -- convinced he could be the next Edison, or Ford.
他高中刚刚毕业,但他痴迷于成为百万富翁——坚信自己可以成为下一个爱迪生或福特。
A tree surgeon by day, at night he filled notebooks with his inventions: the fish-powered boat, the no-drip ice cream cone, the sweetie picture belt, and the dagger-shaped comb.
白天,他是一名树木外科医生,晚上,他在笔记本上写满了自己的发明:鱼动力船、不滴水蛋卷冰淇淋、甜蜜相框和匕首形梳子。
Earl doggedly tried to sell his inventions.
厄尔顽强地试图出售他的发明。
He was broke -- and with a young family to support, he needed work.
他身无分文,还要养活一个年轻的家庭,他需要工作。
He happened to live in the heart of New England's growing plastics industry.
他碰巧住在新英格兰不断发展的塑料工业的中心。
Barry Whitcomb, Earl's Brother in Law: Earl, um, talked himself into a job at the Viscaloid company.
巴里·惠特科姆 (Barry Whitcomb),厄尔的妹夫:厄尔,呃,说服自己在 Viscaloid 公司找到了一份工作。
He worked there for, oh, approximately a year...
他在那里工作了,哦,大约一年...
and then decided he could go into the plastics business on his own.
然后他决定自己进入塑料行业。
Narrator: Earl started Tupper Plastics, and made beads, and cigarette cases, and soap dishes.
旁白:厄尔创办了特百乐塑料公司,生产珠子、烟盒和肥皂盒。
In 1945, he got his hands on some pure polyethylene pellets, a recently invented wartime plastic.
1945 年,他得到了一些纯聚乙烯颗粒,这是一种最近发明的战时塑料。
DuPont didn't believe raw polyethylene could be molded, but Earl tinkered with his machines for months...
杜邦公司不相信原始聚乙烯可以模制,但厄尔花了几个月的时间修补他的机器......
and invented the Wonderbowl, and the Tupper Seal.
并发明了 Wonderbowl 和 Tupper Seal。
Tom Damigella, Sr., Stanley Home Products salesperson and Tupperware distributor: : And he told me the story of how he got the idea of using the seal, mhm?
Tom Damigella, Sr.,Stanley Home Products 销售人员兼特百惠分销商: :他告诉我他如何想到使用密封件的故事,嗯?
He says, "I can make a seal that would fit it exactly, it would be watertight and airtight.
他说:“我可以制作一个完全适合它的密封件,它既防水又气密。
Even though, it's actually, I got the idea from a paint can."
尽管如此,实际上,我是从油漆罐中得到这个想法的。”
Frank Siriani, Tupperware salesperson and distributor: Tupperware was an absolutely most unique product.
Frank Siriani,特百惠销售人员和经销商:特百惠绝对是一款最独特的产品。
There wasn't anything like it.
没有类似的事情。
You know, it shocked everybody that you could put food in this container and it would keep longer and better than anything else.
你知道,让每个人都感到震惊的是,你可以将食物放入这个容器中,而且它比其他任何东西都能保存得更久、更好。
It was better than wax paper, the wet cloth, even the refrigerator.
它比蜡纸、湿布、甚至冰箱都好。
Narrator: One day in 1951, Brownie called the company to complain that her order was late again.
旁白:1951年的一天,布朗尼打电话给公司,抱怨她的订单又迟到了。
She insisted on speaking to Mr. Tupper himself.
她坚持要和塔珀先生本人谈话。
He would improve his business, she told him, if he sold Tupperware ONLY at home parties.
她告诉他,如果他只在家庭聚会上出售特百惠,他的生意就会改善。
He wanted to hear more, and invited her to Massachusetts.
他想听更多,并邀请她去马萨诸塞州。
Jean Conlogue, Stanley Home Products salesperson and Tupperware distributor: And she convinced him that this was the way to go, and that he should pull out his Tupperware out of every other place, and st- go strictly on the party plan.
Jean Conlogue,斯坦利家居用品销售人员兼特百惠分销商:她说服他,这是正确的选择,他应该从其他地方拿出他的特百惠,并严格执行聚会计划。
And he did.
他做到了。
This was an unlikely, but perfect match.
这是一个不太可能但完美的匹配。
Jerry Wise, Brownie's son: Mother was very smooth, very genteel and a perfect lady, and Earl Tupper was a little rough around the edges.
杰瑞·怀斯,布朗尼的儿子:母亲非常圆滑,非常有教养,是一位完美的女士,而厄尔·塔珀则有点粗暴。
A Dale Carnegie course would have fixed him up good.
戴尔·卡内基的课程会让他受益匪浅。
Anne Fortier Novak, Secretary to Brownie and Earl: And so she worked late, and Mr. Tupper would work late, and he would come over from his office, and they would work together, which probably created a little bit of gossip in the town.
安妮·福蒂尔·诺瓦克(Anne Fortier Novak),布朗尼和厄尔的秘书:所以她工作到很晚,塔珀先生也会工作到很晚,他会从办公室过来,他们会一起工作,这可能会在镇上引起一些流言蜚语。
We're talking Small Town, USA here.
我们这里谈论的是美国小镇。
Gary McDonald, Tupperware staff: She was always Brownie, and Mr. Tupper was always Mr. Tupper.
加里·麦克唐纳(Gary McDonald),特百惠员工:她永远是布朗尼,特百惠先生永远是特百惠先生。
Narrator: Brownie didn't stay in Massachusetts long.
旁白:布朗尼在马萨诸塞州并没有呆多久。
Earl split his company in two, with Brownie heading up the sales operation, called Tupperware Home Parties.
厄尔将他的公司一分为二,布朗尼负责销售业务,称为特百惠家庭派对。
Anne Fortier Novak, secretary to Brownie Wise and Earl Tupper: Almost immediately, Brownie was talking about moving to Florida.
布朗尼·怀斯 (Brownie Wise) 和厄尔·塔珀 (Earl Tupper) 的秘书安妮·福蒂尔·诺瓦克 (Anne Fortier Novak):布朗尼几乎立刻就在谈论搬到佛罗里达州。
That was her heart's desire, to get Tupper headquarters in Florida.
将百乐总部设在佛罗里达州是她内心的愿望。
Narrator: Earl Tupper bought a thousand acres of cow pasture and swamp in Kissimmee, Florida.
旁白:塔珀伯爵在佛罗里达州基西米购买了一千英亩的牧场和沼泽。
And Brownie transformed it into a fantasy landscape.
布朗尼把它变成了一个奇幻的风景。
Jon Boyd, Tupperware distributor: When you first drive up you're going, "Oh, my gosh."
Jon Boyd,特百惠分销商:当你第一次开车过来时,你会说“哦,天哪。”
Sylvia Boyd, Tupperware salesperson and distributor: The beautiful lake out in front.
Sylvia Boyd,特百惠销售人员和经销商:前面就是美丽的湖泊。
The first time I ever saw it, I believe the sign was there then, that "Welcome to Tupperware." And it was just, you know, really set your heart a-pounding, because it was very impressive.
当我第一次看到它时,我相信当时就在那里有一个标志,上面写着“欢迎来到特百惠”。你知道,这真的让你心跳加速,因为它非常令人印象深刻。
Narrator: Brownie created a monument to salesmanship, a pilgrimage site for her sales force.
旁白:布朗尼为她的销售人员创建了一座推销术纪念碑,一个朝圣地。
Li Walker, Tupperware salesperson and distributor: It was like, uh, a fairy tale.
Li Walker,特百惠销售人员和经销商:这就像,呃,一个童话故事。
Like you're in a, you know, wonderland or something.
就像你身处仙境之类的。
Narrator: And she made up new traditions.
旁白:她创造了新的传统。
She baptized Poly Pond with polyethylene pellets, showed her dealers how to place their wishes in two-ounce Tupperware containers, then toss them in the wishing well.
她用聚乙烯颗粒给保利池施洗,向她的经销商展示如何将他们的愿望放入两盎司的特百惠容器中,然后将它们扔进许愿井。
Lavon Weber, Tupperware salesperson and distributor: We came from dry land, flat land, farmland, not too far away from the Dustbowl years.
Lavon Weber,特百惠销售人员和经销商:我们来自干燥的土地、平坦的土地、农田,距离尘暴时代并不遥远。
This looked wonderful.
这看起来棒极了。
Narrator: Brownie's staff meetings were brainstorming sessions.
旁白:布朗尼的员工会议是集思广益的会议。
Everyone contributed, and Brownie presided from her peacock chair.
每个人都做出了贡献,布朗尼坐在她的孔雀椅上主持会议。
Mary Siriani, Tupperware salesperson and distributor: Rah rah was Florida.
Mary Siriani,特百惠销售人员和经销商:Rah rah 是佛罗里达州。
This is motivation time, rah rah, let's really get up there.
这是激励时间,啊啊,让我们真正站起来吧。
Let's think of the next promotion, rise and shine, rooty toot toot, who are you going to recruit?
让我们想想下一次晋升,崛起并闪耀,根嘟嘟,你要招募谁?
All of this stuff.
所有这些东西。
They were the razzamatazz.
他们是狂热分子。
Anne Fortier Novak, secretary to Brownie Wise and Earl Tupper: I'm sure Mr. Tupper was very much aware of everything that Brownie was doing.
布朗尼·怀斯和厄尔·塔珀的秘书安妮·福蒂尔·诺瓦克(Anne Fortier Novak):我确信塔珀先生非常了解布朗尼所做的一切。
I'm sure she would never do anything major without consulting with him.
我确信她不会在没有与他商量的情况下做任何重大事情。
And, you know, with all these business meetings and conferences, and so on, he had to have been aware of what she was doing.
而且,你知道,在所有这些商务会议和大会等场合,他必须知道她在做什么。
And he approved, I'm sure he did.
他同意了,我确信他同意了。
Narrator: For the most part, Earl was all business -- a perfectionist with a short fuse -- but not when it came to Brownie...
旁白:在大多数情况下,厄尔都是一个生意人——一个脾气暴躁的完美主义者——但当谈到布朗尼时却不是这样……
Earl Tupper, Correspondence: Brownie.
厄尔·塔珀,通讯员:布朗尼。
I've just opened your package tonight.
我今晚刚刚打开你的包裹。
The one with the two party pictures.
一张有两张聚会照片的。
You sure look super.
你看起来确实很棒。
Anyone that cute has no right to be so smart.
这么可爱的人没有权利这么聪明。
I'm eating the nuts and candy now.
我现在正在吃坚果和糖果。
Yum yum.
嗯嗯。
Many thanks to you, Brownie, on our first birthday, for the happiest hours this business has known.
非常感谢你,布朗尼,在我们一岁生日那天,让我们度过了这个行业最快乐的时光。
Sincerely, Earl S.
此致,厄尔·S.
Tupper.
塔珀。
Brownie Wise, Correspondence: We get lots of wonderful letters from consumers.
Brownie Wise,通讯:我们收到了很多来自消费者的精彩来信。
Anyone who can create a product outstanding enough to consistently draw forth that sort of unsolicited praise and enthusiasm should be very proud of himself.
任何能够创造出足够出色的产品并持续引起这种不请自来的赞扬和热情的人都应该为自己感到自豪。
I hope you are.
我希望你是。
BW.
体重。
Sylvia Boyd, Tupperware salesperson and distributor: You know, the era and the business were made for each other.
Sylvia Boyd,特百惠销售人员和分销商:您知道,时代和业务是天生一对。
Women didn't have a car to get around anywhere, so we sat home all day and we took care of our kids.
女人没有车可以到处走走,所以我们整天坐在家里照顾孩子。
So a Tupperware party was the social function, it was the way to get away from the kids for a few hours during the week.
因此,特百惠派对是一种社交活动,是一周中远离孩子几个小时的方式。
Tom Damigella, Jr., Tupperware Distributor's Son: In the city, we lived in an Italian, uh, area.
小汤姆·达米盖拉 (Tom Damigella, Jr.),特百惠经销商的儿子:在城市里,我们住在意大利的一个地区。
Probably could've walked down the street and had three Tupperware parties that week, and didn't even have to get in your car.
也许您可以沿着街道步行,在那周举办三场特百惠派对,甚至不必上车。
Most of them'd be in apartment buildings, or apartment, three-, three-family deckers and stuff like that, walkups.
他们中的大多数人都住在公寓楼、公寓、三户、三户的甲板之类的地方,无电梯公寓。
Lavon Weber, Tupperware salesperson and distributor: When I sold as a dealer, yeah, I traveled lots of miles.
Lavon Weber,特百惠销售人员和经销商:当我作为经销商进行销售时,是的,我走了很多英里。
I was thirteen miles from the closest little town, and then I worked a lot of farm neighborhood, twenty-five miles from the next two towns.
我距离最近的小镇十三英里,然后我在很多农场附近工作,距离接下来的两个城镇二十五英里。
And I preferred to hold three parties a day.
我更喜欢一天举办三个聚会。
That's the way I liked to work.
这就是我喜欢的工作方式。
And then I could be home a day.
然后我就可以回家一天了。
And if I didn't get that worked out I was just runnin' like a crazy woman from one place to the other.
如果我不解决这个问题,我就会像一个疯狂的女人一样从一个地方跑到另一个地方。
Montie Thayer, Brownie's cousin: But you know I'd have three and four parties a day.
蒙蒂塞耶,布朗尼的表弟:但你知道我每天会举办三到四次聚会。
I'd have one at, a breakfast party, a party between breakfast and lunch, sometimes a luncheon party, afternoon party, sometimes night parties.
我会举办一个早餐聚会,早餐和午餐之间的聚会,有时是午餐聚会,下午聚会,有时是夜间聚会。
I went the whole route.
我走完了整条路线。
[LAUGHTER] I liked it.
[笑声]我喜欢它。
Tom Tate, Tupperware Distributor's Son: They were selling to themselves.
汤姆·泰特(Tom Tate),特百惠经销商的儿子:他们在向自己推销产品。
They were selling to people with the same needs, same budget, alright, that they have.
他们向有相同需求、相同预算的人销售产品,好吧,他们有。
So, when they walked in and said, "I haven't thrown away a head of lettuce in six months, because even when my family doesn't eat enough, when I put it in my Crisp-It, it doesn't turn brown, it doesn't go bad -- this little thing keeps up outta the water, it works like a charm, you really should try one it's only a dollar forty-nine."
所以,当他们走进来说:“我已经六个月没有扔掉一颗生菜了,因为即使我的家人吃得不够,当我把它放进我的 Crisp-It 中时,它也不会变成棕色,也不会变质——这个小东西能保持在水里,它就像一种魅力,你真的应该尝试一下,只要 1 美元四十九美元。”
Lavon Weber, Tupperware salesperson and distributor: Your demonstration is so much better when it's spoken with authority.
Lavon Weber,特百惠销售人员和分销商:当您以权威的方式进行演示时,效果会更好。
And so when I tried this out and say, "I kept bread for this long, I kept sliced tomatoes from one meal to the next, I had lettuce crisps for several days," then you was more, was more effective.
所以当我尝试这个并说,“我把面包放了这么久,我从一顿饭到下一顿饭都保留了切片西红柿,我吃了几天生菜薯片”,那么你就更有效了。
Frank Siriani, Tupperware salesperson and distributor: And we -- we exaggerated a lot too.
Frank Siriani,特百惠销售人员和分销商:我们也夸大了很多。
We did.
我们做到了。
We got carried away with our own stories.
我们被自己的故事冲昏了头脑。
Oh we, we would make it, like you could- you could keep the food in there for months.
哦,我们,我们会做到的,就像你一样——你可以把食物放在那里几个月。
It wasn't so.
事实并非如此。
Wasn't so.
事实并非如此。
But you know, that's the way we felt.
但你知道,这就是我们的感受。
Mary Siriani, Tupperware salesperson and distributor: Macaronis, flour, sugar, those staples, yeah...
Mary Siriani,特百惠销售人员和经销商:通心粉、面粉、糖、那些主食,是的……
Frank Siriani, Tupperware salesperson and distributor: Dry goods, yeah.
Frank Siriani,特百惠销售人员和分销商:干货,是的。
But we would, you know, we would really- we would exaggerate.
但我们会,你知道,我们真的会——我们会夸大其词。
Narrator: Brownie always said, "If we build the people, they'll build the business." Brownie traveled all over the country, one hundred and fifty thousand miles a year, to visit her growing sales force.
旁白:布朗尼总是说:“如果我们培养人才,他们就会培养企业。”布朗尼每年走遍全国十五万英里,拜访她不断壮大的销售队伍。
She loved them, and they idolized her.
她爱他们,他们也崇拜她。
She even gave away the clothes she wore as prizes.
她甚至把自己穿过的衣服作为奖品赠送出去。
Anna Tate, Stanley Home Products salesperson and Tupperware salesperson: She would just right on the stage, just almost like she suddenly thought of something, like, "This -- do you like this outfit?
安娜·泰特(Anna Tate),斯坦利家居产品销售员和特百惠销售员:她就在舞台上,就像突然想到了什么,比如,“这——你喜欢这套衣服吗?
Well, I'll tell you what.
好吧,我会告诉你什么。
Whichever one of you does so-and-so, you can have this outfit."
无论你们谁做某事,都可以拥有这套衣服。”
Charles McBurney, Tupperware staff: She got every distributor's sales figures every day, every day...
Charles McBurney,特百惠员工:她每天都得到每个经销商的销售数据……
I guess all of them promoted to manager got a note, hand written, from Brownie Wise.
我想所有晋升为经理的人都收到了布朗尼·怀斯手写的便条。
Narrator: Brownie used everything she could to motivate her growing network of dealers.
旁白:布朗尼尽其所能来激励她不断壮大的经销商网络。
Jean Conlogue, Stanley Home Products salesperson and Tupperware distributor: To stand up in front of a group and have that wonderful magical sound of applause, oh hey, they'd do anything for that.
Jean Conlogue,斯坦利家居产品销售人员兼特百惠分销商:站在一群人面前并获得美妙而神奇的掌声,哦嘿,他们会为此做任何事情。
Narrator: She rolled out the red carpet for the stars of her sales force, and she made sure they were featured front and center each month in Tupperware Sparks.
旁白:她为销售团队的明星们铺上了红地毯,并确保他们每个月都出现在《特百惠 Sparks》的封面和中心位置。
A mention was good, but a photo with Brownie was the best.
提及很好,但与布朗尼的合影是最好的。
Pat Tahaney, Tupperware Staff, PR: Most people only had their name in the paper when they graduated from high school or when they got married, or when they'd die.
Pat Tahaney,特百惠员工,公关:大多数人只有在高中毕业、结婚或去世时才会在报纸上看到自己的名字。
And I think that she drew on all aspects of that to- to create a feeling in these people that they were a queen, that they were special, that they were somebody different.
我认为她利用了这一点的各个方面,让这些人产生一种感觉,他们是女王,他们是特别的,他们是不同的人。
Narrator: Brownie sent a small army of Tupperware ladies out across the country, recruiting more dealers.
旁白:布朗尼派出了一小群特百惠女士到全国各地招募更多的经销商。
Anna Tate, Stanley Home Products salesperson and Tupperware distributor: At a party, I'd see a lady who seemed to be very enthusiastic, she seemed to like people, she was a bubbly type of person.
Anna Tate,斯坦利家居用品销售人员兼特百惠分销商:在一次聚会上,我看到一位女士,她看起来很热情,她似乎很喜欢别人,她是一个活泼的人。
And I would say to her, "you know, I don't know if you've ever thought about doing any work outside your home, but you would be a terrific Tupperware lady."
我会对她说:“你知道,我不知道你是否曾经想过在家里以外做任何工作,但你会成为一名出色的特百惠女士。”
Jean Conlogue, Stanley Home Products salesperson and Tupperware distributor: When we were recruiting people, we tried to, uh, fill a need for something that they wanted, like "I want new carpet," or "I want a new refrigerator." And then we would map out for them how many parties they would have to hold in order to get whatever it was that they wanted.
Jean Conlogue,斯坦利家居产品销售人员兼特百惠分销商:当我们招聘人员时,我们试图,嗯,满足他们想要的东西的需求,例如“我想要新地毯”或“我想要一台新冰箱”。然后我们会为他们规划出他们必须举行多少次聚会才能得到他们想要的东西。
Anna Tate, Stanley Home Products salesperson and Tupperware distributor: And after the party's over, I'll take a little extra time with you, and I'll show you exactly what I sold.
安娜·泰特(Anna Tate),斯坦利家居产品销售人员兼特百惠分销商:派对结束后,我会多花一点时间陪伴您,我会向您展示我所销售的产品。
I will show you exactly what the Tupperware cost me, what the hostess gift cost, and you will see when I have it all on a piece of paper, exactly how much money you would have made if you had done what you saw me do.
我会告诉你特百惠到底花了多少钱,女主人的礼物花了多少钱,当我把所有这些都写在一张纸上时,你就会看到,如果你做了你看到我做的事情,你会确切地赚多少钱。
Claire Brooks, Tupperware salesperson and manager: The type of lady that decides to sell Tupperware, I do not think there's a set type.
克莱尔·布鲁克斯 (Claire Brooks),特百惠 (Tupperware) 销售人员兼经理: 决定销售特百惠 (Tupperware) 的女士类型,我认为没有固定的类型。
Not by age or race or anything.
不是按年龄、种族或任何其他因素。
I think it depends on who introduces them to it.
我认为这取决于谁向他们介绍它。
I had a tendency to recruit, when I first started, more young people because I was young, and I had children.
当我刚开始的时候,我倾向于招募更多的年轻人,因为我很年轻,而且我有孩子。
So I think you recruit someone like yourself.
所以我认为你应该招募像你这样的人。
Brownie Wise: Hello.
布朗尼·怀斯:你好。
This is Brownie.
这是布朗尼。
Will you do yourself and someone else a big favor?
你会帮自己和别人一个大忙吗?
Take a little extra time this week, and call back on some of the people that you've talked to about being a Tupperware dealer.
本周多花一点时间,给一些与您谈论过成为特百惠经销商的人回电话。
Mary Siriani, Tupperware salesperson and distributor: She would say, now how many dealers have you recruited in a month, Mary?
Mary Siriani,特百惠销售人员和经销商:她会说,现在你一个月内招募了多少经销商,玛丽?
Brownie Wise: Perhaps there is someone in your own family.
Brownie Wise:也许你家里有人。
Or a very close neighbor who needs the money that Tupperware can supply.
或者是一个非常近的邻居,需要特百惠可以提供的资金。
Sometimes we overlook the prospects closest to home, you know.
你知道,有时我们会忽视离家最近的前景。
Mary Siriani, Tupperware salesperson and distributor: She says "Wouldn't it be wonderful," and she squeezed your hand and said, "if it would be eight or ten?
Mary Siriani,特百惠销售人员和分销商:她说“这不是很棒吗”,然后她握着你的手说,“如果是八个或十个就好了?
Wouldn't that be nice?
那不是很好吗?
Oh, and when I come up to, to your rally or whatever, I want you to tell me you did it." So I ran home --
哦,当我参加你的集会或其他什么活动时,我希望你告诉我你做到了。”于是我跑回家——
Irene Ellis, Tupperware salesperson and distributor: When I first started, my husband was so against it, why he belonged to the Lion's Club and they had a "Wives' Evening" or something; anyway, he said, "Now whatever you do you better not be talkin' about Tupperware when you go there." And I said, "OK." So I filled a couple of two-ounce Midgets with water -- colored water -- took 'em with me, put 'em in my purse, and I accidentally turned my purse over and they rolled out.
艾琳·埃利斯 (Irene Ellis),特百惠销售人员和分销商:当我刚开始时,我丈夫非常反对,为什么他属于狮子俱乐部,而且他们举办了“妻子之夜”之类的活动;不管怎样,他说,“现在,无论你做什么,当你去那里时,最好不要谈论特百惠。”我说:“好吧。”所以我给几个两盎司的侏儒装满了水——有色的水——随身携带,把它们放进我的钱包里,我不小心把钱包翻了,它们就滚了出来。
Everybody wanted to know what it was, so that was my chance, and I gave parties.
每个人都想知道那是什么,所以这是我的机会,我举办了派对。
Anna Tate, Stanley Home Products salesperson and Tupperware distributor: I had to talk to the husband at some length to persuade him to let her come in -- just part-time -- just to make a little extra money.
安娜·泰特(Anna Tate),斯坦利家居用品销售员兼特百惠分销商:我必须与丈夫进行长时间的交谈才能说服他让她进来——只是兼职——只是为了赚点外快。
And I used to say, "You know, you bring in the bread.
我过去常常说:“你知道,你把面包带来了。
You're the breadwinner -- but she can bring in a little cake."
你是养家糊口的人——但她可以带来一点蛋糕。”
Narrator: Earl Tupper personally designed every new piece of Tupperware and sent prototypes to Florida.
旁白:Earl Tupper 亲自设计了每一件新的特百惠产品,并将原型发送到佛罗里达州。
Elsie Mortland, Tupperware Home Kitchen Demonstrator: As Mr. Tupper would design a product he would send it to me, and it was sent to me, "Personal, to Elsie Mortland, to be opened by Elsie Mortland only."
Elsie Mortland,Tupperware 家庭厨房演示者:当 Tupper 先生设计一个产品时,他会将其发送给我,并且它被发送给我,“个人,发送给 Elsie Mortland,只能由 Elsie Mortland 打开。”
Gary McDonald, Tupperware staff: He really kind of treasured the secrecy of what he was doing and how he was doing it.
加里·麦克唐纳 (Gary McDonald),特百惠 (Tupperware) 员工:他真的很珍惜自己所做的事情以及做事方式的保密性。
Narrator: Earl felt his product should be able to sell itself, but the marketing experts were telling him something different.
旁白:厄尔觉得他的产品应该能够自我销售,但营销专家告诉他不同的事情。
When he hired a fancy Madison Avenue firm to promote his growing company, they told him, "You've got three things going for you.
当他聘请麦迪逊大道一家高档公司来推广他不断发展的公司时,他们告诉他:“你有三件事适合你。
A good marketing plan, a great product, but what's really unique is having a charismatic female executive.
一个好的营销计划,一个伟大的产品,但真正独特的是拥有一位有魅力的女性高管。
You should run with that." Earl resisted putting Brownie above his product.
你应该带着这个跑。”厄尔拒绝将布朗尼置于他的产品之上。
Gary McDonald, Tupperware staff: Earl Tupper was not too sure in the beginning, but by the time Ruder and Finn got through all of the potential of Brownie being the peg for the stories, he was buying into that.
加里·麦克唐纳(Gary McDonald),特百惠员工:厄尔·塔珀(Earl Tupper)一开始并不太确定,但当鲁德和芬恩充分了解布朗尼作为故事的挂钩的所有潜力时,他开始相信这一点。
And so we made Brownie the queen of the universe, and indeed, as far as our people were concerned, she was.
所以我们让布朗尼成为宇宙女王,事实上,就我们的人民而言,她确实是。
Narrator: In 1954 Brownie brought the Tupperware dealers and managers to headquarters for the first Tupperware Jubilee, a four-day extravaganza designed to build the loyalty of the Tupperware ladies.
旁白:1954 年,布朗尼将特百惠经销商和经理带到总部,参加首届特百惠周年庆典,这是一场为期四天的盛会,旨在培养特百惠女士们的忠诚度。
Tupperware Jubilee Footage: I hadn't realized there were so many people in the Tupperware family.
特百惠周年纪念片段:我没有意识到特百惠家族有这么多人。
And to think there are more than ten thousand others who could not be here.
想想还有一万多人不可能在这儿。
It's just like a family reunion, and with so many brothers and sisters.
就像家人团聚一样,有很多兄弟姐妹。
Narrator: The staff decided Jubilee should have a theme.
旁白:工作人员决定银禧应该有一个主题。
The first was the Gold Rush.
第一个是淘金热。
Tupperware Jubilee Footage: Six hundred shovels on an acre of ground.
特百惠周年纪念镜头:一英亩土地上有六百把铲子。
And do we have fun!
我们玩得开心吗?
Watches, diamond rings, mink coats, television sets!
手表、钻戒、貂皮大衣、电视机!
We really strike gold!
我们真的挖到金子了!
Mary Siriani, Tupperware salesperson and distributor: I was so excited.
Mary Siriani,特百惠销售人员和经销商:我非常兴奋。
I got on that shovel and I dug up that dirt and I hit a box and I pulled the box out of the ground, opened it up, and it was a double boiler, an Echo cookware.
我拿起铲子,挖起泥土,碰到一个盒子,把盒子从地里拉出来,打开,里面是一个双层锅炉,一个 Echo 炊具。
And I still have that from all those years.
这些年来我仍然保留着它。
Mary Siriani, Tupperware salesperson and distributor: I just saved that little double boiler with the cover.
Mary Siriani,特百惠销售人员和经销商:我刚刚保存了那个带有盖子的小双层锅炉。
I thought it was wonderful.
我觉得这太棒了。
Narrator: Even though Tupperware was still a small company, its publicity efforts began to pay off.
旁白:尽管特百惠还是一家小公司,但它的宣传努力已经开始得到回报。
Tupperware Jubilee Footage: Those photographers, they're from Life Magazine and Business Week.
特百惠周年纪念镜头:那些摄影师,他们来自《生活》杂志和《商业周刊》。
Charles McBurney, Tupperware Staff: We had the people down from Business Week thinking, well, you know, we're going to get maybe a column, or a column and a half in Business Week , because this is sort of unusual.
Charles McBurney,特百惠员工:我们让《商业周刊》的人员认为,嗯,你知道,我们可能会在《商业周刊》上发表一个专栏,或者一个半专栏,因为这有点不寻常。
And we wound up with the cover.
最后我们完成了封面。
For the first time in the magazine's history, a woman on the cover.
女性登上封面,这在该杂志历史上尚属首次。
And naming her Businesswoman of the Year, well, you know, we were kind of happy.
并命名她为年度女商人,嗯,你知道,我们有点高兴。
Narrator: It was working -- even better than they had hoped: the product, the plan, and the person.
旁白:它正在发挥作用——甚至比他们希望的还要好:产品、计划和人员。
Brownie had turned the stereotype of the suede shoed, door-to-door salesman into a woman -- in heels, no less.
布朗尼将穿麂皮鞋、挨家挨户推销员的刻板印象变成了女人——穿着高跟鞋,同样如此。
Jean Conlogue, Stanley Home Products salesperson and Tupperware distributor: Our managers, when they got promoted, they were told that they were to wear a hat and wear gloves when they went recruiting, on their recruiting calls.
Jean Conlogue,斯坦利家居产品销售人员和特百惠分销商:我们的经理在升职时被告知,在招聘时要戴帽子和手套。
And heels.
还有高跟鞋。
Heels, yes.
高跟鞋,是的。
And hose, because some of them were running around without hose on.
还有软管,因为有些人在没有软管的情况下到处跑。
Claire Brooks, Tupperware salesperson and manager: It was a very privileged job.
克莱尔·布鲁克斯 (Claire Brooks),特百惠销售人员兼经理:这是一份非常荣幸的工作。
And sellin' had been denoted back in the fifties and sixties like a hustle.
早在上世纪五六十年代,销售就被认为是一场喧嚣。
And Tupperware moved us up to being a lady.
特百惠让我们成为了一位女士。
Lavon Weber, Tupperware salesperson and distributor: All this was really uptown.
Lavon Weber,特百惠销售人员和分销商:这一切实际上都是在住宅区。
And if you ever won a trip with Tupperware, you were just treated like royalty, you know.
如果您赢得了特百惠的旅行,您就会受到皇室般的待遇,您知道。
Narrator: Women who'd worked in factories were now Tupperware ladies, dressed in white gloves and hats.
旁白:以前在工厂工作的妇女现在是特百惠女士,戴着白手套和帽子。
As the company grew, so did the dealers' enthusiasm.
随着公司的发展,经销商的热情也随之提高。
Tupperware Jubilee, people singing: I've got that Tupper feeling up in my head, deep in my heart, down in my toes.
特百惠周年庆典,人们唱着:我的脑海中、内心深处、脚趾中都感受到了特百惠的感觉。
I've got that Tupper feeling all over me, all over me to stay.
我全身上下都充满了那种百宝的感觉,一直留在我身上。
Yeah!!
是的!!
Narrator: Jubilees got more elaborate, and Brownie and her staff borrowed without apology from TV game shows...
旁白:禧年变得更加复杂,布朗尼和她的员工毫无歉意地借用了电视游戏节目……
Narrator: ...from beauty pageants...
旁白:……来自选美比赛……
the movies...
电影...
Tupperware Jubilee Footage: What is this?
特百惠周年纪念影片:这是什么?
The cavalry supply train frightens the Indians off and drops gifts for the second category of Tupperware sales people.
骑兵补给列车吓跑了印第安人,并向第二类特百惠销售人员扔下了礼物。
Tupperware Jubilee Footage: Trumpets herald the caliph's captains as they charm a giant cobra into a hypnotic state, removing another obstacle to the city of riches.
特百惠周年纪念镜头:号角声预示着哈里发的船长们将一条巨大的眼镜蛇迷住,使其进入催眠状态,从而消除了通往财富之城的另一个障碍。
Narrator: She'd try anything, and intuitively, she understood what would work.
旁白:她会尝试任何事情,凭直觉,她知道什么会有效。
Gary McDonald, Tupperware staff: Earl Tupper never showed up at a Jubilee...
加里·麦克唐纳(Gary McDonald),特百惠员工:厄尔·特珀(Earl Tupper)从未出现在银禧庆典上……
He did not want to be in the limelight.
他不想成为众人瞩目的焦点。
He was invited, but, no...
他被邀请了,但是,没有……
Kenneth McFarland, Sales Consultant, General Motors, archival footage : I'll make you a deal: if you sell Tupperware with your left hand and sell America with your right hand you will sell more Tupperware with your left hand than you ever sold with both hands, before.
肯尼思·麦克法兰 (Kenneth McFarland),通用汽车公司销售顾问,档案片段:我跟你做一笔交易:如果你用左手卖特百惠,用右手卖美国,那么你用左手卖的特百惠将比你以前用双手卖的还要多。
Tupperware Jubilee Footage: Business sessions such as these occupied more than half of Jubilleers' time.
特百惠 Jubilee 视频:诸如此类的商务会议占据了 Jubileeers 一半以上的时间。
Frank Siriani, Tupperware salesperson and distributor: They actually had homework that they had to do and there were tests that they took.
Frank Siriani,特百惠销售人员和经销商:他们实际上有必须做的作业,并且参加了测试。
At the end of every Jubilee there was a graduation.
每个禧年结束时都会举行毕业典礼。
You got women that are in their 40s -- never graduated high school -- coming across this stage.
40 多岁的女性——从未高中毕业——经历了这个阶段。
Anna Tate, Stanley Home Products salesperson and Tupperware distributor: And it must seem corny, but I can tell you we were very proud to walk across that stage.
安娜·泰特 (Anna Tate),斯坦利家居产品销售人员兼特百惠分销商:这看起来一定很老套,但我可以告诉你,我们非常自豪能够走上那个舞台。
And I can remember the year that I was at a seminar and I was valedictorian, and I had to leave the last line off my speech -- I was about to cry.
我还记得那一年,我在一个研讨会上,我是告别演说者,我不得不留下演讲中的最后一句——我快要哭了。
It was very important.
这非常重要。
And it was to everybody.
这对每个人来说都是如此。
I get choked up.
我哽咽了。
[LAUGHTER] But that's just the way it was and it's meant an awful lot to thousands and thousands of women who were able to go out and make a good living for themselves and their family that never dreamed that it would turn out that way.
[笑声]但事情就是这样,这对成千上万的女性来说意义重大,她们能够走出去,为自己和家人过上美好的生活,她们从未梦想过事情会变成这样。
Narrator: The most successful Tupperware ladies were moving up the ranks.
旁白:最成功的特百惠女士们的地位不断提升。
In 1951, there were only eight distributors.
1951年,只有八家经销商。
By 1956, there were more than one hundred distributor couples selling Tupperware in every part of the country.
到 1956 年,已有一百多对经销商夫妇在全国各地销售特百惠。
Some even made millions.
有的甚至赚了数百万。
Sylvia Boyd, Tupperware salesperson and distributor: So when I had six people, and a datebook with four to, um, three to five parties a week in it, I could be promoted from dealer to manager.
Sylvia Boyd,特百惠销售人员和分销商:因此,当我有六个人,并且一本记事本上每周有四到三到五个聚会时,我可以从经销商晋升为经理。
As a manager I got this added commission, on my team, my unit, and I'd help them and train them, and motivated them and got them to sales rallies.
作为一名经理,我在我的团队、我的单位获得了额外的佣金,我会帮助他们、培训他们、激励他们并让他们参加销售集会。
And then from that point, to move up to distributor, that was a longer haul.
然后从那时起,要晋升为经销商,这是一个漫长的过程。
I really had to be one of the top managers in the country, and that wasn't easy.
我真的必须成为这个国家的顶级经理之一,这并不容易。
Narrator: Brownie and her staff believed it was ideal for two people to run a distributorship: one to oversee sales and one to manage the warehouse.
旁白:布朗尼和她的员工认为,由两个人来经营经销权是最理想的:一个人负责监督销售,一个人负责管理仓库。
Brownie made the distributorship offer to top managers AND their husbands.
布朗尼向高层管理人员及其丈夫提出了经销权。
Saying yes meant the husband gave up his job and joined his wife in Tupperware.
如果丈夫答应了,就意味着他放弃了工作,加入了特百惠的妻子身边。
Lorna Boyd, Tupperware distributor's daughter: I remember the stories of my grandparents, uh, disapproving of the move.
Lorna Boyd,特百惠分销商的女儿:我记得我祖父母的故事,呃,不赞成此举。
I know that all of my Dad's friends disapproved of his giving up these, the uh, fireman position, um, for this risky thing nobody had ever heard of before.
我知道我爸爸的所有朋友都不赞成他放弃这些,呃,消防员的职位,嗯,因为这个以前没人听说过的危险事情。
Narrator: It also meant moving wherever Tupperware needed a distributor.
旁白:这也意味着特百惠需要经销商就搬到任何地方。
Jon Boyd, Tupperware distributor: Well we were so excited about going to be distributors, it was incredible!
Jon Boyd,特百惠经销商:我们对成为经销商感到非常兴奋,这太不可思议了!
"Fort Wayne, Indiana.
“印第安纳州韦恩堡。
Where's Fort Wayne, Indiana?" We had no idea.
印第安纳州韦恩堡在哪里?”我们不知道。
Jean Conlogue, Stanley Home Products salesperson and Tupperware distributor: So when we left for St. Louis, uh, we had my two boys from a previous marriage, Michael and Patrick, and our dog Blondie.
Jean Conlogue,斯坦利家居产品销售人员兼特百惠分销商:所以,当我们前往圣路易斯时,呃,我们带着前一段婚姻中的两个儿子迈克尔和帕特里克,以及我们的狗 Blondie。
We bought a brand new Mercury station wagon.
我们买了一辆全新的水星旅行车。
Oh, that was a gorgeous car, wood on the side, leather interior, and we took off for St. Louis.
哦,那是一辆华丽的汽车,侧面是木质的,内饰是皮革的,我们飞往圣路易斯。
Lavon Weber, Tupperware salesperson and distributor: Moving into Wichita was an experience.
Lavon Weber,特百惠销售人员和分销商:搬到威奇托是一次经历。
I stayed lost most of the time.
大部分时间我都处于迷失状态。
Bob would have to lead me to my parties sometimes, and then I usually could get back home.
鲍勃有时必须带我去参加聚会,然后我通常可以回家。
Sylvia Boyd, Tupperware salesperson and distributor: Our arrival into Indiana, we always said we must've come in the back way, I'm not sure.
Sylvia Boyd,特百惠销售人员和经销商:我们到达印第安纳州时,我们总是说我们一定是从后面回来的,我不确定。
I just couldn't believe what I was seeing, and I thought, "My gosh, how are we ever going to sell Tupperware, they all must be a hundred years old in this city." And it was just really...
我简直不敢相信我所看到的,我想,“天哪,我们怎么能卖特百惠呢,它们在这座城市都已经有一百年历史了。”这真的是...
got me scared.
让我害怕。
After a couple of blocks I started crying.
几个街区后我开始哭泣。
And I thought, "Oh my Mother was right, we should've never done this."
我想,“哦,我的母亲是对的,我们不应该这样做。”
Narrator: Brownie understood the problems these young distributor couples faced.
旁白:布朗尼了解这些年轻经销商夫妇面临的问题。
Brownie Wise, Correspondence: Success rarely comes overnight.
布朗尼·怀斯(Brownie Wise),通讯:成功很少能一蹴而就。
This is when the husband begins to think back to the time when he had that steady job.
这时,丈夫开始回想起他有稳定工作的时候。
And her tension increases.
她的紧张感也随之增加。
Sylvia Boyd, Tupperware salesperson and distributor: And we were all willing to move thousands of miles, our husbands quit their jobs.
Sylvia Boyd,特百惠销售人员和经销商:我们都愿意搬到数千英里之外,我们的丈夫辞掉了工作。
We just went out on a wing and a prayer.
我们只是出去祈祷。
Narrator: Every Monday morning distributors held sales rallies for their managers and dealers.
旁白:每周一早上,经销商都会为经理和经销商举行销售集会。
On a local scale they imitated what Brownie did at Jubilee.
在当地范围内,他们模仿了布朗尼在银禧年所做的事情。
Mary Siriani, Tupperware salesperson and distributor: We gave all different hints and helps.
Mary Siriani,特百惠销售人员和经销商:我们提供了各种不同的提示和帮助。
How to speak on the phone, how to talk to people on the street, how to knock at a door.
如何打电话,如何与街上的人交谈,如何敲门。
And all these hints were incorporated at your sales rally.
所有这些暗示都融入到了你的销售集会上。
And they were looking for knowledge.
他们正在寻找知识。
How do I get better?
我怎样才能变得更好?
How could I sell more?
我怎样才能卖得更多?
How do I say it to sound better?
怎样说才比较好听呢?
Lorna Boyd, Tupperware distributors' daughter: At our rallies my father would always dress up as the Tupperware Lady.
洛娜·博伊德 (Lorna Boyd),特百惠分销商的女儿:在我们的集会上,我父亲总是打扮成特百惠女士。
And it was this kinda yellow gingham dress with a pinafore and a wig with pigtails.
这是一件带有围裙和扎着辫子的假发的黄色格子连衣裙。
And, I don't know, you know, part of, maybe it's some dark thing about how people like to see men dressed up as girls.
而且,我不知道,你知道,部分原因可能是人们喜欢看到男人打扮成女孩的一些黑暗的事情。
It runs through Tupperware and the whole idea of the Tupperware Lady, um, was handed down to my generation and my husband picked up that and did that for a while.
它贯穿了特百惠,特百惠女士的整个想法,嗯,被传给了我这一代,我的丈夫继承了这一点,并做了一段时间。
Sylvia Boyd, Tupperware salesperson and distributor: And his outfit, he had one Carmen Miranda outfit with great big, colored bulbous earrings and these big beads and thongs with butterflies on them -- and all these outfits were outlandish, just outlandish.
Sylvia Boyd,特百惠销售员兼经销商:他的着装是一套卡门·米兰达 (Carmen Miranda) 的服装,配有巨大的彩色球状耳环、大珠子和带有蝴蝶的丁字裤——所有这些服装都很古怪,非常古怪。
Tom Tate, Tupperware distributor's son: It was fun -- I mean, it just seemed -- I was glad none of my college friends could see me doing this, but....
汤姆·泰特(Tom Tate),特百惠分销商的儿子:这很有趣——我的意思是,它只是看起来——我很高兴我的大学朋友没有看到我这样做,但是……
Narrator: Tupperware, a company built by women, was ultimately run by men.
旁白:特百惠是一家由女性创立的公司,最终由男性经营。
Even Brownie surrounded herself with men.
就连布朗尼也被男人包围着。
Anna Tate, Stanley Home Products salesperson and Tupperware distributor: In an interview that was done for the Cosmopolitan Magazine, the reporter asked her why she didn't have any women on her staff, and she said, "If there's going to be a prima donna on this staff, I'm it and the only one."
安娜·泰特 (Anna Tate),斯坦利家居用品销售人员兼特百惠分销商:在接受《大都市》杂志采访时,记者问她为什么她的员工中没有女性,她说:“如果员工中有一位首席女主角,我就是唯一的一位。”
Lorna Boyd, Tupperware distributors' daughter: Uh, Tupperware was such a woman's company.
Lorna Boyd,特百惠分销商的女儿:呃,特百惠就是一家女性公司。
Um, right from the bottom to just about the top, [laugh] and then suddenly, magically, it wasn't a woman's company anymore.
嗯,从底部到顶部,[笑]然后突然间,神奇的是,这不再是女性的公司了。
All the executives were male.
所有高管均为男性。
And, um, it was at the distributor level, I think, where it became the man and the woman working together, and then suddenly the next step was a man's step.
而且,嗯,我认为是在经销商层面,男人和女人一起工作,然后突然下一步是男人的步骤。
Tom Damigella, Jr., Tupperware distributors' son: Yeah, the next step after being a successful distributor is to, for some, they would say, okay, can I get on staff, can I be a regional?
Tom Damigella, Jr.,特百惠分销商的儿子:是的,成为一名成功的分销商后的下一步是,对于某些人来说,他们会说,好吧,我可以加入员工吗?我可以成为区域分销商吗?
That's a- it was a very showy position in the company, there was like only ten or eleven of them.
那是——这是公司里一个非常显眼的职位,大概只有十到十一个。
Jean Conlogue, Stanley Home Products salesperson and Tupperware distributor: It was very hard on marriages when the guys were promoted and given the title, and the girls were told that they were going to work with their husbands and then all of a sudden they were pushed out.
Jean Conlogue,斯坦利家居用品销售员兼特百惠分销商:当男人升职并获得头衔,而女孩们被告知要和丈夫一起工作,然后突然被赶出去时,婚姻是非常困难的。
Tom Tate, Tupperware distributor's son: I think Brownie surrounded herself with guys on the staff because that was the way it was done.
汤姆·泰特(Tom Tate),特百惠分销商的儿子:我认为布朗尼身边都是工作人员,因为事情就是这样的。
Major corporations were run by men.
大公司都是由男性经营的。
She was not the trailblazer that you would think, inasmuch as it was not an all-girl band here.
她并不是你想象中的开拓者,因为这里不是一支全女子乐队。
I mean, she was realistic enough to know that at some level, bankers don't talk to women.
我的意思是,她很现实,知道在某种程度上,银行家不会与女性交谈。
Charles McBurney, Tupperware staff: Brownie Wise became Tupperware, and Tupperware became Brownie Wise.
Charles McBurney,特百惠员工:布朗尼·怀斯变成了特百惠,特百惠又变成了布朗尼·怀斯。
They were almost synonymous.
他们几乎是同义词。
Jean Conlogue, Stanley Home Products salesperson and Tupperware distributor: They say you should never believe your own press notices?
Jean Conlogue,斯坦利家居产品销售人员兼特百惠分销商:他们说你永远不应该相信自己的新闻通知?
Well, she began to believe hers.
好吧,她开始相信自己的想法了。
And, uh, it made her feel that she was, uh, irreplaceable.
而且,呃,这让她觉得她是,呃,不可替代的。
Narrator: Being in the spotlight full-time began to take its toll on Brownie.
旁白:全职处于聚光灯下开始对布朗尼产生影响。
The company's success put more demands on her.
公司的成功对她提出了更高的要求。
The growing number of sales people all wanted her attention.
越来越多的销售人员都希望得到她的关注。
She was pulled in different directions, and she was exhausted.
她被拉向不同的方向,她筋疲力尽。
Elsie Mortland, Tupperware Home Kitchen demonstrator: Yes, I remember she went to the Mayo Clinic.
Elsie Mortland,特百惠家庭厨房演示者:是的,我记得她去了梅奥诊所。
And she was very disappointed that they couldn't find anything wrong with her.
她很失望,因为他们没有发现她有任何问题。
Anna Tate, Stanley Home Products salesperson and Tupperware distributor: You see, I really don't believe that I know of any - any friends of hers.
安娜·泰特 (Anna Tate),斯坦利家居产品销售人员兼特百惠分销商:你看,我真的不相信我认识她的任何朋友。
I don't remember her having any personal friends.
我不记得她有任何私人朋友。
I think her whole life was the business.
我认为她的一生就是事业。
Jerry Wise, Brownie's son: She had a typewriter on her bed.
杰里·怀斯,布朗尼的儿子:她的床上有一台打字机。
And she'd wake up in the middle of the night and scribble down ideas about the business.
她会在半夜醒来,记下有关业务的想法。
Oh yeah, most people had no idea what full time meant to Brownie Wise.
哦,是的,大多数人不知道全职工作对布朗尼·怀斯意味着什么。
Narrator: In 1957, Brownie's dealer force was so successful, they were selling more than Earl's factories could produce.
旁白:1957 年,布朗尼的经销商队伍非常成功,他们的销量超过了厄尔工厂的产量。
When Brownie demanded that Earl keep up, he was more than a little annoyed.
当布朗尼要求厄尔跟上时,他非常生气。
Small disagreements between them escalated quickly.
他们之间的小分歧迅速升级。
Earl Tupper, Correspondence: Dear Mrs. Wise.
厄尔·塔珀,通讯:亲爱的怀斯夫人。
Sales management means sales management, and not just sales.
销售管理就是销售管理,而不仅仅是销售。
The manufacturer isn't in the business for the benefit of the Sales Department.
制造商从事该业务并不是为了销售部门的利益。
Very Truly Yours, Earl S.
非常真诚的您,Earl S.
Tupper, President.
塔珀,总统。
Brownie Wise, Correspondence: Your comment that the sales were wild, uncontrolled consumer demand seemed inappropriate.
Brownie Wise,通讯:您关于销售疯狂、消费者需求不受控制的评论似乎不合适。
Most manufacturers would welcome wild consumer demand.
大多数制造商都会欢迎消费者的旺盛需求。
Narrator: At the 1957 Jubilee, Tupperware's rank and file were oblivious to the storm clouds gathering over the company.
旁白:1957 年周年庆典上,特百惠的普通员工没有注意到公司上空聚集的乌云。
Tupperware Jubilee Footage, Narrator: Yes, this is Jubilee 1957, the Tupperware Homecoming Jubilee, called by many the most unusual sales convention in the world.
特百惠周年庆典视频,旁白:是的,这是 1957 年周年庆典,特百惠返校庆典,被许多人称为世界上最不寻常的销售大会。
Earl Tupper, Correspondence: Dear Brownie.
厄尔·塔珀,通讯:亲爱的布朗尼。
I believe a lot of our business problems could be solved if you would just keep me informed.
我相信,如果您随时通知我,我们的许多业务问题都可以得到解决。
You don't have any business secrets from me.
你对我没有任何商业秘密。
Tupperware Jubilee Footage, Narrator: Have you ever seen a million dollars worth of sales know-how?
特百惠周年纪念影片,旁白:您见过价值一百万美元的销售技巧吗?
Here it is: Brownie Wise with some of the nation's foremost sales authorities.
这就是:Brownie Wise 与美国一些最重要的销售权威。
Brownie Wise, Correspondence: Don't you realize that I would do nothing but write letters and memos if I had to put everything into writing?
布朗尼·怀斯,《通讯》:难道你没有意识到,如果我必须把一切都写下来,我除了写信和备忘录之外什么也不做吗?
It used to be when I had something to discuss with you, I could pick up the telephone.
以前我有事情要和你商量的时候,我就可以拿起电话。
I can't do that anymore, apparently.
显然我不能再这样做了。
You have not chosen to talk to me.
你还没有选择和我说话。
Tupperware Jubilee Footage, Narrator: One of the speakers is Paul McAdam, who uses Brownie's book, Best Wishes , as part of his talk.
特百惠周年纪念视频,旁白:保罗·麦克亚当 (Paul McAdam) 是演讲者之一,他在演讲中使用了布朗尼 (Brownie) 的书《最美好的祝愿》(Best Wishes)。
Narrator: Earl was annoyed that Brownie hadn't asked his permission to give out copies of her book, a collection of her motivational talks.
旁白:厄尔对布朗尼没有征求他的同意分发她的励志演讲集的书感到恼火。
Brownie Wise, Correspondence: Did you have in mind that I was planning to get rich on this book?
Brownie Wise,通讯:你是否想过我打算靠这本书致富?
If so, and it sounds that way, I'm surprised at you.
如果是这样,而且听起来就是这样,我对你感到惊讶。
Yes, I bought 6,000 books for THP without any OK.
是的,我用THP买了6000本书,没有任何OK。
I also built the pavilion, designed and contracted for the lakes and the garden wall, etc. etc. without any OK.
我还建了凉亭,设计承包了湖水和花园围墙等等,没有任何OK。
Let's see some OK's I got on other projects, shall we?
让我们看看我在其他项目上获得的一些认可,好吗?
Narrator: Tupperware projected its sales would reach a hundred million dollars.
旁白:特百惠预计其销售额将达到一亿美元。
Several bigger businesses approached Earl wanting to buy the company, which he owned outright.
几家较大的企业与厄尔接洽,希望收购他完全拥有的公司。
He considered cashing out.
他考虑兑现。
Charles McBurney, Tupperware staff: He wanted to sell the company.
查尔斯·麦克伯尼(Charles McBurney),特百惠员工:他想卖掉公司。
And he felt he couldn't sell it with a woman the head of it, and certainly a woman with such great power over the whole system, over the whole organization.
他觉得他不能把它卖给一个女性领导者,当然,一个对整个系统、整个组织拥有如此巨大权力的女性。
Narrator: After almost seven years together, the relationship between Earl and Brownie neared the breaking point.
旁白:在一起将近七年之后,厄尔和布朗尼之间的关系接近破裂点。
Just before Christmas 1957, he raised questions about her expenses for jubilees, prizes, clothing, and landscaping.
1957 年圣诞节前夕,他对她的周年庆、奖品、服装和景观美化费用提出了疑问。
Anna Tate, Stanley Home Products salesperson and Tupperware distributor: I think she made a mistake in her figures that last year, and this was one of the things.
安娜·泰特(Anna Tate),斯坦利家居产品销售人员兼特百惠分销商:我认为她去年的数据犯了一个错误,这就是其中之一。
She would not take her books up to Rhode Island.
她不会把书带到罗德岛。
Narrator: Earl ordered Brownie to bring the books, immediately, to New England.
旁白:厄尔命令布朗尼立即将这些书带到新英格兰。
She refused, claiming she was ill.
她拒绝了,声称自己病了。
Earl Tupper, Correspondence: Personal.
厄尔·塔珀,通讯:个人。
Dear Brownie.
亲爱的布朗尼。
From your recent conduct, you seem to resist coming up here.
从你最近的表现来看,你似乎很抗拒来这里。
There can be no justification for refusal or unreasonable delay, since I'm President of the Corporation.
因为我是公司总裁,所以没有理由拒绝或无理拖延。
Sincerely, Earl S.
此致,厄尔·S.
Tupper.
塔珀。
P.S.
附:
Let's go for a Happy New Year!
让我们一起去迎接新年吧!
Brownie Wise, Correspondence: In what way have I not carried out your wishes?
Brownie Wise,通讯:我在哪些方面没有实现你的愿望?
Believe me, if I haven't, it's because I haven't been able to find out what your wishes are.
相信我,如果我没有,那是因为我无法知道你的愿望是什么。
Because I have certainly never been secretive with you about what's going on.
因为我从来没有对你隐瞒过发生的事情。
Narrator: On January 28, 1958, Earl finally got on a plane and flew to Florida.
旁白:1958年1月28日,厄尔终于坐上了飞机,飞往佛罗里达州。
Montie Thayer, Brownie's cousin: I didn't know that she was fired.
蒙蒂塞耶,布朗尼的表弟:我不知道她被解雇了。
She told me that she fell and hurt herself, and that she wasn't able to work anymore.
她告诉我,她摔倒了,受伤了,而且她无法再工作了。
Charles McBurney, Tupperware staff: She told me what had happened.
Charles McBurney,特百惠员工:她告诉我发生了什么事。
"Tupper said I'm fired.
“塔珀说我被解雇了。
You know, there goes my life.
你知道,我的生命就这样结束了。
I'm through with life."
我的人生已经结束了。”
Gary McDonald, Tupperware staff: He did not want to give her anything.
加里·麦克唐纳(Gary McDonald),特百惠员工:他不想给她任何东西。
And I was very vocal and said, "Well, that's just not right." And that's when he came up with the $35,000.
我非常直言不讳地说:“嗯,这是不对的。”就在那时,他拿出了 35,000 美元。
Charles McBurney, Tupperware staff: She didn't have a contract.
Charles McBurney,特百惠员工:她没有合同。
No employment contract.
没有雇佣合同。
Frank Siriani, Tupperware salesperson and distributor: And the clothes that she wore.
Frank Siriani,特百惠销售人员和经销商:还有她穿的衣服。
She never owned those clothes.
她从来没有拥有过那些衣服。
That's what we, we were told.
我们被告知,这就是我们的情况。
She didn't even own, she didn't own nothing!
她根本不拥有,她什么都没有!
Li Walker, Tupperware salesperson and distributor: She kind of, just sort of like, disappeared.
李·沃克(Li Walker),特百惠销售人员兼分销商:她就好像消失了。
And then people ask questions, but then nobody really gives you an answer, you know.
然后人们提出问题,但没有人真正给你答案,你知道。
Sylvia Boyd, Tupperware salesperson and distributor: It was, I thought, too sudden for her to have quit or retired.
西尔维娅·博伊德 (Sylvia Boyd),特百惠 (Tupperware) 销售人员和分销商:我认为,她辞职或退休太突然了。
So I assumed something had gone awry.
所以我认为出了什么问题。
She was the queen, you know.
你知道,她是女王。
And all of a sudden, the queen was gone.
突然之间,女王就不见了。
Narrator: That summer, Tupperware put on its first Jubilee without Brownie.
旁白:那年夏天,特百惠推出了第一个没有布朗尼的周年庆典。
This one had a pirate theme.
这个有海盗主题。
Tupperware Jubilee Footage, Narrator: Official uniform is eye patches, bandanas, and cutlasses.
特百惠周年纪念镜头,旁白:官方制服是眼罩、头巾和弯刀。
And new things in Tupperware are shown by Gary McDonald.
加里·麦克唐纳 (Gary McDonald) 展示了特百惠 (Tupperware) 的新产品。
Here's the new brush comb!
这是新的刷子梳子!
[APPLAUSE]
[掌声]
Narrator: Three months before Jubilee, Brownie had started a new home party company, Cinderella Cosmetics.
旁白:禧年之前三个月,布朗尼创办了一家新的家庭派对公司,灰姑娘化妆品公司。
Tony Ponticelli, Tupperware Staff: We had our cream of Tupperware at this particular Jubilee.
Tony Ponticelli,特百惠员工:在这个特别的周年纪念日,我们享用了特百惠奶油。
We were worrying whether or not she would romance them over into Cinderella.
我们担心她是否会把他们变成灰姑娘。
Gary McDonald, Tupperware staff: They had a double-page ad in the Kissimmee Newspaper, announcing the launch of Cinderella Cosmetics with Brownie Wise, uh, the famous Brownie Wise, as the president of the company.
Gary McDonald, Tupperware staff: They had a double-page ad in the Kissimmee Newspaper, announcing the launch of Cinderella Cosmetics with Brownie Wise, uh, the famous Brownie Wise, as the president of the company.
Narrator: In the ad, Brownie invited the Tupperware dealers to come learn about her new business, Cinderella.
旁白:在广告中,布朗尼邀请特百惠经销商来了解她的新业务“灰姑娘”。
Gary McDonald and Hamer Wilson, Brownie's former chief lieutenants, were now in charge.
布朗尼的前副手加里·麦克唐纳和哈默·威尔逊现在负责该事务。
No one knew what would happen next.
没有人知道接下来会发生什么。
Pat Tahaney, Tupperware staff: And I believe that leadership prevailed.
Pat Tahaney,特百惠员工:我相信领导力占了上风。
Hamer made a very wise decision.
哈默做出了一个非常明智的决定。
He said, "you know, rather than try to hide this or bury it, why don't we just face it head on.
他说:“你知道,与其试图隐藏或埋葬它,不如我们直接面对它。
And, in fact, I'll tell you what," and he turned to me and he said, "Pat, why don't you go down to the Sentinel and see if you can buy about two thousand copies of this paper?
And, in fact, I'll tell you what," and he turned to me and he said, "Pat, why don't you go down to the Sentinel and see if you can buy about two thousand copies of this paper?
And he said, we'll just pass them out." And he made it very clear that anybody in that audience, and I can hear that speech even today, that anybody in the audience, anybody out there that would like to get up and go out the door and go with Brownie Wise's new organization, please feel free to do it.
他说,我们就把它们分发出去。” And he made it very clear that anybody in that audience, and I can hear that speech even today, that anybody in the audience, anybody out there that would like to get up and go out the door and go with Brownie Wise's new organization, please feel free to do it.
And not a soul, not a soul stood up and walked out that door.
没有一个人,没有一个人站起来走出那扇门。
Tony Ponticelli, Tupperware staff: And, uh, I think that was her downfall.
Tony Ponticelli,特百惠员工:而且,呃,我认为这就是她的垮台。
She was an idol on a pedestal.
她是神坛上的偶像。
From that day on, she fell off of that pedestal.
从那天起,她就从那个基座上掉了下来。
Lavon Weber, Tupperware salesperson and distributor: I think they were smart enough to know that Tupperware was where their bread and butter was.
Lavon Weber, Tupperware salesperson and distributor: I think they were smart enough to know that Tupperware was where their bread and butter was.
And I think at that time, Tupperware was doing so well, that you didn't really want to rock the boat.
我认为当时特百惠做得非常好,你不会真的想破坏现状。
Elsie Mortland, Tupperware Home Kitchen demonstrator: And I said, "Brownie, I don't think I could do it because I wouldn't have the belief or the feeling for these products that I have for Tupperware." I said, "As far as I'm concerned, I'm stuck with Tupperware." "Well," she says, "Well, I'm sorry then that means, means that our relationship has ended." And I said, "Well, I'm sorry too."
Elsie Mortland, Tupperware Home Kitchen demonstrator: And I said, "Brownie, I don't think I could do it because I wouldn't have the belief or the feeling for these products that I have for Tupperware."我说:“就我而言,我只能选择特百惠。” “好吧,”她说,“好吧,我很抱歉,那么这意味着,意味着我们的关系已经结束了。”我说:“好吧,我也很抱歉。”
Narrator: Brownie lost more than her job.
旁白:布朗尼失去的不仅仅是她的工作。
She also lost her sales force, the people who adored her.
她还失去了销售队伍,即那些崇拜她的人。
The Tupperware ladies Brownie had trained were able to carry on, without her.
布朗尼训练过的特百惠女士们在没有她的情况下也能继续前进。
Cinderella Cosmetics folded after just one year.
灰姑娘化妆品公司仅仅一年后就倒闭了。
Charles McBurney, Tupperware staff: After even some time, Brownie really never felt the exhilaration of the business, and never really displayed it again.
Charles McBurney, Tupperware staff: After even some time, Brownie really never felt the exhilaration of the business, and never really displayed it again.
Pity.
遗憾。
Jean Conlogue, Stanley Home Products salesperson and Tupperware distributor: Never saw her again.
Jean Conlogue,斯坦利家居用品销售人员兼特百惠分销商:再也没有见过她。
Which is also sad, because I really liked her.
这也是令人难过的,因为我真的很喜欢她。
Anna Tate, Stanley Home Products salesperson and Tupperware distributor: But I thought she had retired wealthy.
安娜·泰特(Anna Tate),斯坦利家居产品销售员兼特百惠分销商:但我以为她已经退休了,很富有。
I really did.
我真的做到了。
Wasn't all that wasn't all true.
难道这一切都不是真的。
Anne Fortier Novak, secretary to Brownie Wise and Earl Tupper: When my husband and I went on a vacation trip to Florida, we went to see Tupperware Home Parties Headquarters for the first time, and of course, I inquired about Brownie, I expected to see at least pictures of her around.
Anne Fortier Novak, secretary to Brownie Wise and Earl Tupper: When my husband and I went on a vacation trip to Florida, we went to see Tupperware Home Parties Headquarters for the first time, and of course, I inquired about Brownie, I expected to see at least pictures of her around.
But no one seemed to know who Brownie was, or the fact that she might have been important.
但似乎没有人知道布朗尼是谁,也不知道她可能很重要。
They appeared to have erased her right out of their files.
他们似乎已经把她从档案中删除了。
Pat Tahaney, Tupperware staff: At the time she was really purged from the company, so all the photographs of Brownie, anything to do with Jubilees, anything that she was in, certainly any-, anything to do with Brownie Wise was, uh, totally removed from the offices.
Pat Tahaney, Tupperware staff: At the time she was really purged from the company, so all the photographs of Brownie, anything to do with Jubilees, anything that she was in, certainly any-, anything to do with Brownie Wise was, uh, totally removed from the offices.
Jean Conlogue, Stanley Home Products salesperson and Tupperware distributor: Well, I think that they didn't want the legend of Brownie Wise to continue.
Jean Conlogue, Stanley Home Products salesperson and Tupperware distributor: Well, I think that they didn't want the legend of Brownie Wise to continue.
Narrator: The staff even dug a pit behind headquarters where they buried the remaining 600 copies of Brownie's book, Best Wishes.
旁白:工作人员甚至在总部后面挖了一个坑,把布朗尼的书《最美好的祝愿》剩下的600本埋在那里。
In 1958, less than a year after firing Brownie, Earl Tupper sold his company to Justin Dart, of Rexall Chemicals, for $16 million.
1958 年,在解雇布朗尼后不到一年,厄尔·塔珀 (Earl Tupper) 将他的公司以 1600 万美元的价格卖给了雷克斯化学公司 (Rexall Chemicals) 的贾斯汀·达特 (Justin Dart)。
Earl also divorced his wife, gave up his U.S. citizenship, and bought himself an island in Central America.
厄尔还与妻子离婚,放弃了美国公民身份,并在中美洲给自己买了一座岛屿。
Montie Thayer, Brownie's cousin: Brownie never talked about Tupperware.
蒙蒂塞耶,布朗尼的表弟:布朗尼从来没有谈论过特百惠。
She didn't even seem to want it around.
她似乎甚至不想让它在身边。
She didn't use any of the pieces that I thought would be very useful for her.
她没有使用任何我认为对她非常有用的作品。
Or anything.
或者任何东西。
I think leavin' Tupperware the way that she did had an effect on her life.
我认为她离开特百惠的方式对她的生活产生了影响。
It, uh, caused her to more or less withdraw.
这,呃,让她或多或少退缩了。
Tupperware Film, Narrator: Now let's go to a little town in New Jersey, where things are really poppin'.
特百惠胶片,旁白:现在让我们去新泽西州的一个小镇,那里的一切都非常热闹。
Yes, there's a party going on at Mrs. Betty Martin's house.
是的,贝蒂·马丁夫人家里正在举办派对。
It's a Tupperware party, and it's really fun.
这是特百惠派对,非常有趣。
Narrator: As Earl and Brownie retired from the world, the Tupperware ladies took Tupperware across the globe, hosting parties in Europe, South America, Asia, and Africa.
Narrator: As Earl and Brownie retired from the world, the Tupperware ladies took Tupperware across the globe, hosting parties in Europe, South America, Asia, and Africa.
Tupperware became the biggest and most successful international party plan company of its time.
特百惠成为当时最大、最成功的国际派对策划公司。
Earl Tupper died in 1983.
厄尔·塔珀 (Earl Tupper) 于 1983 年去世。
The patent on his burping seal expired the next year and his design idea was widely copied.
他的打嗝密封件的专利于第二年到期,他的设计理念被广泛复制。
Brownie lived modestly and died in 1992, just a few miles from Tupperware headquarters.
布朗尼生活简朴,并于 1992 年在距离特百惠总部仅几英里的地方去世。
The marketing techniques Brownie perfected were copied by every successful home party company.
布朗尼完善的营销技巧被每一个成功的家庭派对公司效仿。
Lorna Boyd, Tupperware distributors' daughter: I think a lot of what Tupperware was about for me is enjoying and participating in the success of women.
Lorna Boyd, Tupperware distributors' daughter: I think a lot of what Tupperware was about for me is enjoying and participating in the success of women.
Anna Tate, Stanley Home Products salesperson and Tupperware distributor: I was the one that was able to help my mother when she didn't have any more money.
Anna Tate, Stanley Home Products salesperson and Tupperware distributor: I was the one that was able to help my mother when she didn't have any more money.
I was the one that was able to do things for my sisters that they couldn't afford to do.
我是那个能够为我的姐妹们做她们无力做的事情的人。
Mary Siriani, Tupperware salesperson and distributor: If you are traveling through the country at that time and your car broke down, don't call a garage, you call, look under the Yellow Pages for Tupperware.
Mary Siriani, Tupperware salesperson and distributor: If you are traveling through the country at that time and your car broke down, don't call a garage, you call, look under the Yellow Pages for Tupperware.
Someone'll come right out.
马上就会有人出来。
They'll bring you to their home.
他们会带你去他们家。
They'll take your car.
他们会开走你的车。
They'll lend you a car.
他们会借给你一辆车。
They'll feed you.
他们会喂你。
They'll give you money...
他们会给你钱...
Just amazing.
太棒了。
Mary Siriani, Tupperware salesperson and distributor: That's the feeling of the beginning of the company.
Mary Siriani,特百惠销售人员和分销商:这就是公司成立之初的感觉。
Frank Siriani, Tupperware salesperson and distributor: That's what it was like then.
Frank Siriani,特百惠销售人员和经销商:当时的情况就是这样。
Really was.
确实是。
And, you know, we, we were just Tupperware, you know a Tupperware family.
而且,您知道,我们只是特百惠,您知道特百惠家族。
That's, that's what you had to call it.
那就是,这就是你必须这么称呼它的地方。
Really was.
确实是。
Super.
极好的。
Slate: Tupperware is now sold in more than 100 countries.
Slate:特百惠现已销往 100 多个国家/地区。
Every 2.5 seconds, a Tupperware party is held somewhere in the world.
每 2.5 秒,世界某个地方就会举办一次特百惠派对。
Tupperware culture is infused with the rhetoric of positive thinking manuals, a genre of writing with a long history in the United States.
特百惠文化融入了积极思考手册的修辞,这是一种在美国有着悠久历史的写作体裁。
Earl Silas Tupper and Brownie Wise share their thoughts on the American Dream of prosperity and success.
厄尔·塞拉斯·塔珀 (Earl Silas Tupper) 和布朗尼·怀斯 (Brownie Wise) 分享了他们对繁荣和成功的美国梦的看法。
Brownie Wise urged women to exercise their "will to wish" in her 1957 book Best Wishes, Brownie Wise .
布朗尼·怀斯 (Brownie Wise) 在 1957 年出版的《最好的祝愿,布朗尼·怀斯》一书中敦促女性发挥“愿望意志”。
University of Minnesota historian Elaine Tyler May discusses women and work in the postwar era.
明尼苏达大学历史学家伊莱恩·泰勒·梅讨论了战后时期的妇女和工作。
University of Texas historian Jeffrey Meikle discusses the evolution of plastic and the history of plastic manufacturing in America.
德克萨斯大学历史学家杰弗里·米克尔讨论了塑料的演变和美国塑料制造的历史。
Brownie Wise was a role model for thousands of other women, and a businesswoman ahead of her time.
布朗尼·怀斯是成千上万其他女性的榜样,也是一位走在时代前面的女商人。
Born to a poor farming family, he aspired to be a millionaire and a famous inventor.
他出生于一个贫穷的农民家庭,渴望成为百万富翁和著名的发明家。
He achieved both goals.
他实现了这两个目标。
In late 1951, Earl Tupper and Brownie Wise broke ground in Kissimmee, Florida, for the Tupperware Home Parties Inc.
1951 年底,Earl Tupper 和 Brownie Wise 在佛罗里达州基西米为 Tupperware Home Party Inc. 破土动工。
Women who sold Tupperware were able to make money and control their own work hours.
出售特百惠的女性能够赚钱并控制自己的工作时间。
Earl Tupper and Brownie Wise zealously promoted Tupperware as a product buyers would desire – and be proud to display in their houses.
Earl Tupper 和 Brownie Wise 热心地将特百惠推广为买家想要的产品,并自豪地在自己的房子里展示。
Tupperware home sales offered women part-time work they could do in their homes.
特百惠房屋销售为女性提供了可以在家里做的兼职工作。
For the people who sold Tupperware, the company offered nothing less than a boost up the ladder to the American dream.
对于那些出售特百惠的人来说,该公司提供的无非是推动他们实现美国梦。