Longreads Best of 2012: Inc. Magazine's Burt Helm
Burt Helm is Senior Writer for Inc. Magazine.
伯特·赫尔姆 (Burt Helm) 是《Inc.》杂志的高级撰稿人。
His stories, “The Forgotten Founder,” “Turntable.fm: Where Did Our Love Go?” and “Hard Lessons in Modern Lending,” were featured on Longreads in 2012.
他的故事《被遗忘的创始人》、《Turntable.fm：我们的爱去哪儿了？》和“现代贷款的惨痛教训”，在 2012 年的 Longreads 上得到了专题报道。
Best Takedown of an Old, Established Writer by a Young, Hungry Writer in an Awkward Press Junket Setting
一位饥饿的年轻作家在尴尬的新闻界对一位老作家的最佳镇压
Sarah Nicole Prickett, “How to Get Under Aaron Sorkin’s Skin (and also, how to high-five properly),” Toronto Globe and Mail
莎拉·妮可·普里克特 (Sarah Nicole Prickett)，“如何深入亚伦·索金 (Aaron Sorkin) 的内心深处（以及如何正确地击掌五）”，《多伦多环球邮报》
“Aaron Sorkin knows the weight of last words, and his last words to me, as we walk-and-talk out of the HBO press room, are: ‘Write something nice.’ He says this in the ‘Smile, honey’ tone of much less successful jerks.”
“亚伦·索金知道最后一句话的分量，当我们走出 HBO 新闻发布室时，他对我说的最后一句话是：‘写点好东西。’他用一种不太成功的混蛋的‘微笑，亲爱的’语气说这句话。”
Those words launch Prickett into a funny, cutting attack on the pretentions and assumptions of screenwriter Aaron Sorkin.
这些话让普里克特对编剧亚伦·索金的自命不凡和假设进行了有趣而尖锐的攻击。
Through her eyes, the creator of A Few Good Men and The Social Network is guilty of an insufferable nostalgia for white male power, and she uses a press junket interview for Sorkin’s HBO show The Newsroom to diss the iconic writer in a way that’s both entertaining and thought-provoking.
在她的眼中，《好人寥寥无几》和《社交网络》的创作者对白人男性权力怀有难以忍受的怀旧情绪，她利用索尔金的 HBO 节目《新闻编辑室》的媒体采访，以一种既有趣又发人深省的方式来贬低这位标志性作家。
Liveliest Profile of a Sprawling Corporation and its Straight-Laced Chief Executive
一家规模庞大的公司及其刻板的首席执行官的最生动的简介
Jennifer Reingold, “Bob Iger: Disney’s Fun King,” Fortune
詹妮弗·莱因戈尔德，《鲍勃·艾格：迪士尼的欢乐之王》，《财富》
Big companies and their CEOs are tough to report on.
大公司及其首席执行官很难报道。
Disney, led by the profoundly un-flamboyant Bob Iger and guarded by its disciplined phalanx of PR professionals, may be one of the toughest.
迪士尼可能是最难对付的公司之一，它由极其低调的鲍勃·艾格领导，并由纪律严明的公关专业人士守护。
That’s why Reingold’s story is so masterful—it explains Iger in way that’s vivid, thoughtful, and rigorous, giving us a sophisticated picture of him and his plans for the company.
这就是为什么莱因戈尔德的故事如此精彩——它以生动、深思熟虑和严谨的方式解释了艾格，让我们对他和他对公司的计划有一个复杂的了解。
I wish Reingold would profile News Corp., Viacom, and every other American company, for that matter.
我希望莱因戈尔德能够介绍一下新闻集团、维亚康姆以及其他所有美国公司。
Investigative Story Responsible for Spurring Most Unintended “Holy Shit!” Uttterances
调查故事引发了大多数意想不到的“天哪！”言语
David Barstow, “Vast Mexico Bribery Case Hushed Up by Wal-Mart After Top-Level Struggle,” The New York Times
大卫·巴斯托，《纽约时报》，“沃尔玛在高层斗争后掩盖了大规模的墨西哥贿赂案”
For me, this story’s surprises came in waves.
对我来说，这个故事的惊喜接二连三。
First, there was the shock at how systematically and rampantly Wal-Mart bribed its way into Mexican retail.
首先，人们对沃尔玛如何系统而猖獗地通过贿赂进入墨西哥零售业感到震惊。
Next, there was awe at how Barstow nailed every crucial aspects of the ensuing cover-up.
接下来，人们对巴斯托如何确定随后掩盖的每一个关键方面感到敬畏。
This is investigative reporting at its best—even-handed and rigorous, with no room for perpetrators’ excuses or squirming.
这是最好的调查报道——公正、严谨，没有给肇事者找借口或扭扭捏捏的余地。
Best Confirmation that Super PACS and Karl Rove are Just as Creepy as We Thought They Were
超级 PACS 和卡尔·罗夫和我们想象的一样令人毛骨悚然的最佳证实
Sheelah Kolhatkar, “Inside Karl Rove’s Billionaire Fundraiser,” Bloomberg Businessweek
Sheelah Kolhatkar，“卡尔·罗夫的亿万富翁筹款活动内部”，《彭博商业周刊》
You probably remember the media firestorm that followed this story, which quoted Karl Rove joking about killing Todd Akin (“If he’s found mysteriously murdered, don’t look for my whereabouts!”).
你可能还记得这个故事引发的媒体风暴，其中引用了卡尔·罗夫关于杀死托德·阿金的笑话（“如果他被发现被神秘谋杀，不要寻找我的下落！”）。
The glimpse of the inner workings of Super PACs that follows in Kolhatkar’s fly-on-the-wall account is fascinating reading, even months after the election.
科尔哈特卡的记述中对超级政治行动委员会内部运作的一瞥令人着迷，即使是在选举几个月后。
Best Confirmation of, Admit It, What We All Were Kind of Wondering While Watching the Olympic Opening Ceremony
承认这一点，这是我们在观看奥运会开幕式时所想知道的最好的证明
Sam Alipour, “Will You Still Medal in the Morning?” ESPN Magazine
萨姆·阿利普尔，“你早上还会获得奖牌吗？” ESPN杂志
Those hot-bodied Olympians are having lots and lots of sex!
那些身材火辣的奥运选手正在做很多很多的性爱！
Alipour illustrates hook-up culture in the Olympic Village with kickass reporting (big-name athletes go on the record, and are surprisingly candid) and just the right tone: The story is lighthearted and detailed without being prurient or icky, a tough order for a gossipy sex piece.
阿利普尔通过精彩的报道（大名鼎鼎的运动员公开记录，而且出人意料的坦率）和恰到好处的语气展示了奥运村的勾搭文化：故事轻松愉快，细节丰富，没有淫荡或令人厌恶的感觉，这对于一部八卦性爱片来说是一个艰难的命令。
Clearest Portrait of a Misunderstood and Deadly American Subculture
被误解和致命的美国亚文化的最清晰写照
Jeanne Marie Laskas, “Guns R’ Us,” GQ
珍妮·玛丽·拉斯卡斯，《枪反斗士》，GQ
Following the Tucson, Arizona shooting, Laskas set out to understand gun culture by working at a gun store in Yuma and profiling its clerks—the last line of defense between us and mass murderers.
亚利桑那州图森枪击事件发生后，拉斯卡斯开始了解枪支文化，在尤马的一家枪店工作，并对其店员进行了侧写——这是我们与大屠杀凶手之间的最后一道防线。
I love the way she leaves politics aside and zeroes in on her subjects’ humanity.
我喜欢她把政治抛在一边，专注于拍摄对象的人性。
The story appears in Laskas’s new book, Hidden America, a collection of her GQ stories about the many professional subcultures that make the U.S. work, from oil drillers to coal miners to migrant fruit pickers.
这个故事出现在拉斯卡斯的新书《隐藏的美国》中，这是她在《GQ》杂志上发表的故事集，讲述了美国赖以生存的许多职业亚文化，从石油钻探工人到煤矿工人再到移民水果采摘工。
Read it, read it, read it.
读它，读它，读它。
Read more guest picks from Longreads Best of 2012
阅读 Longreads 2012 年度最佳嘉宾精选